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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.6
stars
4,888 ratings
1,426 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1301 - 1325 of 1,418 Reviews for Marketing Analytics

By Lanie T

Jun 28, 2020

very helpful I learned a lot.

By Aparna K

Feb 05, 2016

A perfect practical package!

By NIRAV V

May 15, 2020

nice details & good content

By Md. A R N

Aug 22, 2020

Very well designed course.

By R M k

Jun 24, 2020

good course,Learned a lot

By ADARSH

Jun 01, 2020

thank you for this course

By Paramveer S B

Jun 30, 2020

thanks for your support.

By Abhiman S

May 29, 2020

Tedious but interesting.

By Santosh B

May 15, 2020

thnks for ur support sir

By S A

May 31, 2020

G

Good intersting course

By Devkant K

May 09, 2020

Very Interesting Course

By Jayesh b

Apr 20, 2020

Where is my certificate

By DEVYANI R

May 12, 2020

GOOD & NICE EXPERIENCE

By Anku P

May 06, 2020

Great starter course!

By Sagar H V

Jan 09, 2019

Enjoyed the course.

By Sinan T

Sep 02, 2020

good one for sure

By Aditi S

May 10, 2020

Awesome loved it!

By Jorge P

Jan 04, 2017

Excellent teacher

By Gokul R

Aug 29, 2020

It's really good

By MOHAMED I E M E

May 30, 2020

very good couese

By Geraldine

May 02, 2020

knowledgeable:)

By Phitcha P

May 01, 2020

LOVE THE SQUASH

By Muhammad F

May 20, 2020

Squash time :D

By Siddhant B

Apr 21, 2020

GREAT COURSE

By Luis H M R S

Aug 27, 2018

Good Course.