This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Chandana s r c k•
The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome
By Kerav S•
The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.
By Sedat Ö•
İts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course
By KALPESH C•
Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................
By Abhiyan V•
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
By Aditya S•
Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.
By Chun L C•
Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.
the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.
By Achin K D•
The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.
By Stephany Z•
A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.
It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.
By Borys S•
Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!
By Jeb F•
It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.
By Chinenye O•
When I started the course, I didn't expect it to be this intense. It was detailed enough. I learnt a lot from the study.
By Anu P•
because there is always a possibility to do better or may be because i don't know what else should be included. But great course.
By Thea B•
This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.
By Savinay K S•
Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.
By Nikhil K•
The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.
By Loh H X R•
Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling
By Jeff A•
Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.
By Rohit K K•
This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.
By Omar M•
Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.
By Joost Z•
Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.
By MURALI K H•
This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry
By Suraj G•
A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.