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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,888 ratings
1,693 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1476 - 1500 of 1,687 Reviews for Marketing Analytics


Aug 21, 2020

i have a concentration of teacher face and voice and also undestand

By Anurag D

Jul 14, 2020

Lot more expected in regression analysis. Rest contents were great.

By Ralitsa T

Jun 7, 2019

I would suggest supporting the new terminology with more examples.

By Shreeya S

Jun 11, 2020

course is fine but the sums can be discussed in a more better way

By Muhammad S Z

Jun 30, 2019

Said course is a good starter to for learning Marketing Analytics

By Rhea M

Aug 20, 2020

It was an absolutely wonderful course. Too many things to learn.

By Connie N L K

Oct 1, 2020

I enjoyed this course and would definitely recommend to others.

By Bilal A

Apr 24, 2020

excellent approach to tracking marketing campaigns' performance

By saurav b

May 7, 2020

The course is really amazing and the teacher is also very good

By Kaival R

Apr 16, 2020

The concepts explained are good. But it could've been better.

By Dedi N

May 30, 2020

would be better if i get hands-on practice on the regression

By Akinyiga O D

May 24, 2020

Really nice course and worth the time and stress to complete


Aug 23, 2019

the course structure is but it should be more collaborative.


Sep 1, 2021

Good instructor, the course and concepts are well explained

By Dario M M O

Jun 10, 2021

Sometimes broad and some times very specific. Good course.

By Jignesh P

May 16, 2020

Good Course for those who want to learn Marketing Analytics

By Arpit R

Jul 27, 2020

wish they taught us R-programming and how to do regression

By Natthapong I

May 3, 2020

I wish there were more analytic exercises for every topic.

By Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

By Wynona R N

Apr 14, 2020

Good course! Well explained and assignments are just nice

By Shabaz A

Jul 18, 2020

It was really a good course, I've learned a lot from it.

By Fatima Y

Apr 6, 2020

The professor was really engaging and fun to study from!

By Edwin A

Jul 9, 2020

Very good presentation of the topics by the facilitator


Jul 15, 2020



May 22, 2020

Excellent materials and method of classes and lessons.