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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,654 ratings
1,630 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1476 - 1500 of 1,617 Reviews for Marketing Analytics

By smriti s

Jun 4, 2020

the course is good for beginners

By Syed M M G

Jan 22, 2016

Material could be more detailed.

By Dr. G G

Jul 19, 2020

Good and Interesting Course....

By Prachi B

Jun 25, 2020

good explanation in the videos.

By Jayshree R

May 29, 2020

A really very intuitive course.

By Anubhav T

Jul 6, 2020






By Adib A A

Jul 2, 2020

Very informative, very useful.

By rajat b

Apr 29, 2020

Amazing Course for a Beginner.

By Lanie T

Jun 27, 2020

very helpful I learned a lot.

By Aparna K

Feb 5, 2016

A perfect practical package!


May 15, 2020

nice details & good content

By Md. A R N

Aug 22, 2020

Very well designed course.

By R M k

Jun 24, 2020

good course,Learned a lot


Jun 1, 2020

thank you for this course

By Paramveer S B

Jun 30, 2020

thanks for your support.

By Abhiman S

May 29, 2020

Tedious but interesting.

By Santosh B

May 15, 2020

thnks for ur support sir

By S A

May 31, 2020


Good intersting course

By Devkant K

May 9, 2020

Very Interesting Course

By Jayesh b

Apr 19, 2020

Where is my certificate


May 12, 2020


By Amirhosein R S

Apr 12, 2021

It is a useful course

By Anku P

May 6, 2020

Great starter course!

By Sagar H V

Jan 9, 2019

Enjoyed the course.

By Nikhil D H

Oct 28, 2020

really good course