Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,150 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filter by:

1676 - 1700 of 1,767 Reviews for Marketing Analytics

By Cameron T

Jul 26, 2020


May 10, 2020

By Maria C L C

May 14, 2020

By Liza P

May 27, 2020

By Saheli B

Jul 13, 2020

By Mari I

Jun 17, 2020

By Emre A

Jan 16, 2022


Nov 6, 2017

By Vivian Y L

Oct 2, 2020

By Binoy P

May 19, 2020

By Naomi F G

Nov 17, 2017

By Shahrukh s

Apr 22, 2020

By Arush S

Apr 10, 2020

By Garyfallia K

Jan 13, 2021

By Pengkai X

Mar 24, 2019

By Sherry C

May 29, 2020

By Vinyas N M

May 17, 2020


Nov 21, 2020

By Bernard Y

Sep 8, 2020


Apr 8, 2020

By Malladi R G K

Jul 30, 2020

By Shubham D

Sep 9, 2017

By David L

May 18, 2022

By Sharron D

Mar 24, 2016

By siddhant g

Sep 30, 2019