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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,003 ratings
1,718 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW
May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1701 - 1715 of 1,715 Reviews for Marketing Analytics

By CAPUANO L

Jul 22, 2021

the formulas are not explained, the results are randomized

By Bradley B

Apr 20, 2020

The lecturer makes this more confusing then it has to be.

By La T

Jul 17, 2020

This evaluators of this course seems to be quite lazy

By Noopur p

Aug 9, 2020

my peer review is still not done. this is hopeless

By AAMIR G

Aug 10, 2020

The instructor himself not explaining well...

By Eugene S

Jun 17, 2018

too basic n theoretical, unnecessary jokes

By Mahdi T C

Jun 22, 2018

This course is much more difficult

By SILVANA P V R

Nov 4, 2020

Aun no recibo la certificación

By nyinyizaw

Jul 31, 2016

A little be difficult for me.

By bouthayna m

Dec 7, 2018

pourquoi les quiz sont payés

By Kanhaiya P

Jun 24, 2020

course is too advanve

Yes

By Thierry L

Oct 6, 2020

Cannot unsubscribe !

By Suyash P

Mar 6, 2018

sucks

By Serina

Oct 24, 2020

nono

By katty t

Jan 16, 2021

.