This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
the course is very nicely made sometimes funny sometimes serious, it never lets you gets bored. Also there are quizzes in between each video so that you do not get distracted. Honestly i felt this course would be boring but it turned out just the opposite.
By Lisa L•
Easy to follow, humorous speech, keeping updated materials. It's been a pleasure taking this course, though in total it took me almost a year to finish it finally. I can understand better about the marketing and how to estimate the marketing decisions now.
By Kanwal S•
Great course, Coursera provides wonderful opportunity for analytics learners through the course. I am very thankful to coursera team for Well designed course packed with assignments. Just Loved every lessons of the course. once againThank you Coursera.
By Vijay R•
Just awesome, great content taught by brilliant instructor Rajkumar Venkatesan sir. From marketing basics to marketing experiments, from CLV to regressions each topic and module was well structured and elaborated. Thoroughly enjoyed the journey.
By Jitesh G•
Its a wonderful certification course gives you detailed knowledge of MARKETING ANALYTICS. Its make you clear how you can be a marketing analytics by using various market experiments and helps you to learn consumer behaviour with some beautiful techniques.
By Muhammad A•
It is a very interesting course and it covers all topics that one should have knowledge about. Through this course, I have learned not only Marketing Analytics terms but much deeper meaning of the Marketing Analytics which I always wanted to understand.
By Donny J C•
As someone who does not major in Marketing or Economics, this course is really valuable since it is really organized and teach us from the concept, practical approach, to the interpretation of the outcomes. Thank you Mr. Raj for sharing your knowledge!
By YULIA A•
I felt like some parts were missed because the professor was trying to cut his usual syllabus to accommodate the time frame of the online course, but an overall pretty great explanation. I especially appreciated the interviews at the end of the course.
By Hani K•
I really appreciate the efforts made in this course. The course was very helpful for me as Executive manager have an MBA, because it provides me a practical tools in marketing to improve my company marketing processes and to achieve the company goals.
By KAVIKONDALA S S•
Instructor is really smart in depicting the ideations which are pragmatic in nature and pure related to marketing. The best Instructor i have seen and MA being my first course, its really interesting and played with numericals with the help of squash.
By Lim J H G•
Really enjoyed myself through out the course! It was exactly what I expected, if not more, with calculations involved but certainly useful in helping me understand the concepts. Great for beginners and those who are interested in marketing analytics.
By Natalia B•
I really enjoyed taking this course. It gave me a lot of new knowledge of marketing analytics, tools for measuring advertising campaign effect, building a brand pyramid and other useful practices. Thanks to the professor and the team for this course.
By ABHAY G•
This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.
I really recommend this course to all of you who want to learn this.
By Karanjit S•
Awesome course.. Thanks to Raj Sir for his superb teaching to make us understand all the concepts in Marketing Analytics.Thanks to Coursera team for providing us wonderful opportunity to learn new concepts and enhance our knowledge. Best wishes.
By RUSHIKUMAR R A•
This is one of the best courses i've ever done.It is made sure that very deep and difficult concepts are not taught and at the same time the essential and usable matter is provided.Everyone should give it a try be it a beginner or intermediate.
By Olayinka S O•
I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.
By Christian C•
Me gustó mucho!. La explicación era clara y dirigida al nivel que corresponde. Fue dinámico, ya que incluía partes teorías bien detalladas, actividades por hacer y la calificación entre los propios estudiantes. Muchas gracias por la oportunidad
Great overview of marketing analytics topics. The M=materials are comprehensive and useful and the presentations easy to follow. I like presenter's style and I think he stroke a right balance between technical details and limited amount of time
By Surya b•
i thoughly enjoyed the process . it was learning marketing analytics . am taking with me lot of information regarding brand personality , brand architectuure , customer life time value , and regression analysis also the marketing experiments
By Xiuyan L•
This course is suitable for marketing
beginner since I learned some technical skills in marketing analysis. Besides, the tutor uses practical and interesting cases to illustrate theories. In conclusion, I really recommend this course to you.
By Ritesh P S•
This course actually offers a lot to learn for beginners. I've gradually developed the interest in this field after such a knowledge enhancing course. Thanks to Raj Sir for making this online course interactive and interesting. Great job :)
By Dimas P•
This class is really interesting and I really enjoy taking this class even though I don't have any background in the Marketing. The instructor, Prof Raj, can deliver the material in an attractive way so that I was engaged during the course.
By Mambetaliyev A•
A very useful course for students who are just starting to learn about marketing and analytics. And within 5 week time period, I am sure anyone dives into this course will definitely take out some significant basics of marketing Analytics.
By Dk S N S S P N•
This course is fun and gives me a lot of understanding on Marketing Analytics. If you are new to this field and is interested in joining this course, I highly recommend you to join. The lectures are fun and I had learnt well in this course
By SK A F•
I am a Data Scientist of a popular Retail Brand in Bangladesh. I am not from the marketing Background. This course help me a lot to understand the business and hope my models are doing great after learning a lot of things from this course.