Meta
Veiculação de anúncios com o Meta
Meta

Veiculação de anúncios com o Meta

This course is part of Marketing de Mídias Sociais do Meta Professional Certificate

Taught in Portuguese (Brazil)

Daniel Kob

Instructor: Daniel Kob

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

5.0

(12 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Estruturar campanhas no Gerenciador de Anúncios do Facebook

  • Criar um anúncio que se alinhe com seus objetivos de marketing e direcione-o para o público-alvo

  • Definir orçamento, posicionamento e cronograma para anúncios no Gerenciador de Anúncios do Facebook

  • Receber o certificado de Associado de Marketing Digital

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 quizzes

Course

Gain insight into a topic and learn the fundamentals

5.0

(12 reviews)

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

Nesta primeira semana, você aprenderá a anunciar no Facebook e Instagram com o Gerenciador de Anúncios. Você aprenderá a estruturar uma campanha publicitária no Gerenciador de Anúncios e descobrirá como o Facebook cobra pelos anúncios e onde eles são exibidos.

What's included

12 videos6 readings2 quizzes2 discussion prompts

Na segunda semana deste curso, você aprenderá a alinhar suas metas de marketing ao objetivo da campanha do Facebook. Você também aprenderá a determinar o orçamento para a campanha e a definir o orçamento e escolher estratégias de lances no Gerenciador de Anúncios.

What's included

7 videos4 readings2 quizzes1 discussion prompt

Nesta semana, você aprenderá a selecionar o público para sua campanha publicitária e a usar o pixel do Facebook para criar públicos personalizados ou semelhantes. Você também aprenderá a escolher posicionamentos e a programar anúncios no Gerenciador de Anúncios.

What's included

12 videos2 readings2 quizzes1 discussion prompt

Esta semana, você aprenderá a criar anúncios, incluindo a seleção de imagens ou vídeos e a redação do texto. Você também aprenderá a avaliar os resultados da campanha no Gerenciador de Anúncios.

What's included

8 videos3 readings2 quizzes

Por fim, você aprenderá a criar sua própria campanha no Gerenciador de Anúncios do Facebook em um projeto prático.

What's included

5 videos1 reading1 quiz1 discussion prompt1 plugin

Instructor

Daniel Kob
Meta
8 Courses134,546 learners

Offered by

Meta

Recommended if you're interested in Marketing

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5.0

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5

Reviewed on Jan 5, 2024

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