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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,492 ratings
1,494 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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1376 - 1400 of 1,477 Reviews for Viral Marketing and How to Craft Contagious Content

By Rick K

Sep 10, 2020

This is a good one. I got a couple of the books it suggested.

By Ariana S

Apr 11, 2019

A very insightful course which outlines key marketing skills.

By Jhenil P

May 14, 2020

It was very interesting, very philosophical and practical.

By Deleted A

May 29, 2017

It was great! Got to learn a different side to marketing

By John B

Mar 10, 2021

wish there was more in-depth coverage, longer course

By Jason S

Mar 20, 2018

Good, but I was hoping for something more rigorous.

By Sahil B

Oct 25, 2017

Great course.Really loved the content and examples.

By Eugenia V

Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

By Rahat K

Jun 9, 2016

Very informative, interactive, Helpful. Loving it

By Wong C H H

Apr 28, 2020

Very practical insights into the subject matter.

By Obafemi A

Sep 13, 2020

The courde content is really reach and helpful.

By Soufiane O

Feb 14, 2021

Week 1 and 2 were very informative. Thank you!

By Khushi b

Sep 10, 2020

great course and very helpful. short and crisp

By Mehdi Z

Feb 3, 2017

Very good Primer, but need to get more indepth

By Emmanuel C

Nov 7, 2016

Excellent content, I wish it had more material

By Myra E

Nov 13, 2017

Informative and taught in an engaging manner!

By Nnenna E

May 14, 2020

this is great course, thank you coursera.

By Jake W

Mar 23, 2016

this has been an interesting eye opener :)

By Mathias

Jun 22, 2017

Nice course but maybe a bit too abstract.

By Samveda S

Nov 15, 2017

I was expecting the quizzes to be harder

By Mat R

Aug 19, 2017

I liked weeks 1-3, week 4 was "alright"

By Claudia B

Nov 9, 2017

Great! Somewhat short but very concise

By Bernardo A

Apr 10, 2016

Interesting, but could have more depth

By Rashmi S

Aug 21, 2017

wonderful small and effective course

By Jay O

Dec 21, 2016

Absolute good and value added course