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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,531 ratings
1,506 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

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1376 - 1400 of 1,488 Reviews for Viral Marketing and How to Craft Contagious Content

By Claus S

Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

By Michael C

Dec 10, 2017

Great integration of multiple ideas and tied with real life examples.

By Joseph B

Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

By Feste I

Nov 26, 2019

I really liked this course. Very interesting content and examples.

By Ruchan B

Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

By Michael A H

Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

By Sudipto A

Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

By gangotri

Jul 3, 2017

Well prepared course, with clear descriptions and examples used.


Mar 16, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

By Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .

By Rick K

Sep 10, 2020

This is a good one. I got a couple of the books it suggested.

By Ariana S

Apr 11, 2019

A very insightful course which outlines key marketing skills.

By Jhenil P

May 14, 2020

It was very interesting, very philosophical and practical.

By Deleted A

May 29, 2017

It was great! Got to learn a different side to marketing

By John B

Mar 10, 2021

wish there was more in-depth coverage, longer course

By Jason S

Mar 20, 2018

Good, but I was hoping for something more rigorous.

By Sahil B

Oct 25, 2017

Great course.Really loved the content and examples.

By Eugenia V

Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

By Rahat K

Jun 9, 2016

Very informative, interactive, Helpful. Loving it

By Wong C H H

Apr 28, 2020

Very practical insights into the subject matter.

By Obafemi A

Sep 13, 2020

The courde content is really reach and helpful.

By Soufiane O

Feb 14, 2021

Week 1 and 2 were very informative. Thank you!

By Khushi B

Sep 10, 2020

great course and very helpful. short and crisp

By Mehdi Z

Feb 3, 2017

Very good Primer, but need to get more indepth

By Emmanuel C

Nov 7, 2016

Excellent content, I wish it had more material