This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By ABHISHEK C•
Amazing course material and teaching by the professors. Learnt a lot of new things and the course provided a lot of food for thought.
By Rafael M•
Excellente curso, temas de los que conocía menos del 1% y aquí aprendes suficnete para considerarte al día y con conocimiento medio.
By Michael H•
This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.
By Karun D•
Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.
By Anastasija R•
I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.
By Md A A•
I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.
By Vijaya L K•
Really good introduction to how Customer analytics can drive business decisions.
Great examples and explanations by the instructors.
By Dhaval S•
Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background
By Rebekka G•
This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.
By Kaustubh C D•
This course really help me understand what customer analytics is. Gives good knowledge & future prediction for customer analytics.
By SAURAV K•
I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.
By jeetendra s p•
I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.
By Roopa N•
The course was really useful and helped me in understanding the actual impact if Marketing Analytics in the real world. Thank you
By Sergio V M•
Excellent, well designed for understanding the Customer Analytics, and many great examples of companies using Business Analytics.
By sai s•
Really insightful course on how a business leader can make use of Analytics and how to unleash the power of customer centric data
By Peter A•
A good overview of the most current best practices, technology and techniques in customer analysis and data analytics approaches.
By ROHIT S•
This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.
By Nestor V•
Definetly it is an excelent introductory course to concepts, fundamentals and appliations of Customer Analytics. I recommend it.
By Rusudan K•
Very helpful and educational course, especially the last lecture (Week %) which gave a detailed insight into real world models.
By Mohammad A E M•
This course was interesting and I find the contents very relevant to my work. However, the quiz are really difficult to pass :)
By WF W I•
Once again, another great class! This particular class gave me a much more concrete insight into how companies are marketing.
Amazing videos. They are really up-to-date with marketing techniques and models compared to my university in Montreal Canada.
By afif m•
The course is very clear and easy to be followed by people who did not have a base knowledge about business analytics like me
Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context
By Sai G S•
Providing information about the important of the data & interpretation. Especially individual data tracking based on location