This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.
By Miral P•
Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.
By Rajesh S•
This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.
By Shirley S•
Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.
By Mayur B R•
The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.
By Joseph F•
very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.
By Asif G•
This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples
By Ameya P•
a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples
By NILESH P•
This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.
By Hanumantha P•
I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.
By Diogo D S L•
Great Lecturers with real life experience in the matter. Their input is valuable and background in the subject undoubted. Recommended!
By Thu D•
This is such a mind-blowing course that closely aligns with my interest in the interdisciplinary of analytics and customer behaviors.
By ABHISHEK C•
Amazing course material and teaching by the professors. Learnt a lot of new things and the course provided a lot of food for thought.
By German R M S•
Excellente curso, temas de los que conocía menos del 1% y aquí aprendes suficnete para considerarte al día y con conocimiento medio.
By Michael H•
This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.
By Karun D•
Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.
By Anastasija R•
I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.
By Md A A•
I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.
By Vijaya L K•
Really good introduction to how Customer analytics can drive business decisions.
Great examples and explanations by the instructors.
By Dhaval S•
Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background
By Rebekka G•
This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.
By Robert C•
Great information, lectures, lecturers and course. I gained knowledge and concepts I could identify with and impliment immediately.
By Kaustubh C D•
This course really help me understand what customer analytics is. Gives good knowledge & future prediction for customer analytics.
By SAURAV K•
I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.
By jeetendra s p•
I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.