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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,926 ratings
2,383 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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526 - 550 of 2,334 Reviews for Customer Analytics

By akkash k

Mar 4, 2016

I got to know the customer level analysis. And how organization starting to predict customer level from store level.

By Funmi A

Apr 30, 2020

Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!

By Rubina G

Jan 4, 2018

Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.

By Zi Y

Oct 16, 2015

Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.

By Ngan D

Aug 28, 2021

It is such a amazing course that i've join. The information is really detailed and clear to understand. I love it!

By Amit K D

Dec 19, 2019

It's too much important of management student as well as business men.This very important course and very helpful.

By Deepak D

May 10, 2018

Thank you Coursera and Wharton Online for provide such amazing Course and Content for learning Business Analytics.

By Rajkumar K

Oct 24, 2016

Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.

By Onks N

Mar 18, 2022

The course is inspirational and insightful. I recommend it to anyone who wants to learn about customer analytics.

By Miki M

Jan 16, 2020

Great course to a beginner-level learner who is interested in marketing, customer analysis, and basic statistics.

By Vivek Y

Jul 11, 2019

Extremely in-depth analysis of topics - helps in better understanding of hidden concepts behind customer behavior

By Nelson G

Apr 24, 2019

Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!

By Akanksha M

Mar 22, 2019

Very practical and good way of teaching terms and analytical references. I was intrigued right from the starting.

By Nguyen N T

Feb 15, 2019

Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!

By Ankur M

Aug 19, 2021

Course content, quality of videos, instructors and practice quizzes were all beyond excellence. Loved the course

By Chow C

Mar 24, 2021

Best choice without voices to added up to other places to tries it betterly than anyone elses by other ones now.

By Sumit S

Jul 7, 2020

Thank You Coursera for giving me the opportunity to learn on this amazing course. Looking forward to learn more.

By Avinash T

Apr 25, 2020

I love this course I learned a lot of new things in this course and I am surely going to use them in the future.

By Sandhya P V

Nov 14, 2016

The course helped me learn the intensive dynamics of customer analysis based marketing in the field of business.

By Prithvi R

May 31, 2020

Very good Insight on how data should be utilized and how broad the right type of data can expand your business.

By Anvit N

Apr 19, 2020

Tricky quiz made me think beyond the modules taught. Case study/Live Examples in the last session were amazing.

By Loree M

Jun 10, 2018

This is an amazing course, give you an insight on customer analytics and its applications in the leading firms.

By Soumyadip S

Mar 27, 2016

Thanks for giving me the opportunity>i am really thankful to you.I am pretty excited to be part of this course.

By Jay D

Jan 26, 2016

Recently completed the course and has been a great journey so far. Great insights by the professors at Wharton.

By Alfred K

Oct 26, 2021

Talking analytics is different from seeing how it works and benefits businesses in understanding its customers