Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,041 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filter by:

1426 - 1450 of 2,367 Reviews for Customer Analytics

By Jorge E

Jun 13, 2020

By preetam o

May 28, 2020

By Hlanganani G

Apr 17, 2020

By Snehil R

Feb 1, 2020

By Olusegun D O

Mar 6, 2019

By Azhar K

Aug 23, 2018

By Bình H

Oct 19, 2017

By Dipak D

Jul 5, 2017

By Diego A P G

Mar 13, 2017

By sindhura57

Dec 24, 2016

By CAI B

Dec 18, 2016

By Mohamed A A A

Nov 14, 2016

By Ade A

Aug 23, 2016

By PRAVEEN D

Feb 8, 2016

By esdorn

Jul 11, 2021

By Faizan K

Aug 25, 2020

By Christine

Mar 9, 2017

By Artem S A

Apr 14, 2016

By Arushi M

Apr 14, 2016

By KAUNG N S

Feb 4, 2016

By Nickil M

Nov 26, 2015

By Abhishek R

Jul 3, 2021

By Vineet S B

Jun 12, 2020

By Xinyue H

Jan 12, 2020

By Osama E S B

Dec 31, 2019