Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
May 4, 2018
Very informative. Very basic and reader-friendly. Even if I have no knowledge about this topic before, I can still catch up with most of the points here.
By Sara d M M L d S•
Feb 6, 2016
The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.
By Rahadul I F•
Apr 19, 2020
This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.
By Kevin C•
Feb 2, 2020
Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!
By Ayaz W•
Apr 19, 2018
A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.
By Denis S L•
Aug 28, 2020
It presents a relevant but very superficial content. In addition, the materials are too old and need updating to better reflect the current reality.
By David J•
Feb 7, 2019
some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.
By Gourab N•
Oct 18, 2015
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
By Kumud D•
Oct 6, 2020
A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!
By Peter W•
May 27, 2020
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
By Ahmed M E•
Apr 3, 2018
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
By Jewel A R•
Apr 21, 2020
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
By PARIJAT G•
Oct 24, 2019
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
By Midhun C•
Jul 8, 2019
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
By Robert P•
Dec 11, 2016
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
By AKHIL P S•
Mar 3, 2020
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
By Kingsley A•
Jan 28, 2019
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.
By PRATIBHA M•
Jan 7, 2016
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,
By Elango E•
May 2, 2020
Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools
By Casey S•
Jun 18, 2017
Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.
By Casper B•
Feb 23, 2016
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
Apr 21, 2020
I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!
By Ashley A W•
Jul 20, 2018
A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,
Aug 24, 2016
Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.
By Xavier Y•
Jul 3, 2017
Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed