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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
10,501 ratings
2,298 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1751 - 1775 of 2,245 Reviews for Customer Analytics

By Asad N

Jul 8, 2019

Very informative, i hoped there would be more case studies and hands on examples. But awesome :)

By Himanshu D

Feb 13, 2017

Good for the beginners who want to acquaint themselves with analytics in customer service area.

By Raphaël M

Nov 26, 2015

Great course. However I would have appreciated more hands on examples, perhaps too theoretical.

By Sasidhar

Jul 2, 2021

It was a great insight into customer analytics. Really liked fader, eric and ragu's teachings.

By susanblevins

Mar 26, 2017

Really good information, but the test questions were not very well written, especially Part 2.

By Thomas N

Oct 20, 2016

Great course for informing the correct mindset for analysis that solve real business problems.

By Bilha S

Nov 2, 2020

The course was very informative. It could have benefitted from a little more technical tools.

By Ucheoma C

Oct 19, 2019

Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.

By kamalika P

Oct 11, 2019

Really helps you think in an analytic way when it comes to designing your marketing campaigns

By Mohit P

Sep 28, 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

By Ray S

Feb 7, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

By Israel O V S

Sep 25, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

By Sulabh N

Sep 2, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

By renjith r

Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

By Belinda C

Mar 17, 2021

This field is changing so much a good amount all the information provided is already dated.

By Sanket S

Aug 14, 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

By Sonal G

Jun 9, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

By Angel T

Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

By Seungsu Y

Aug 16, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

By Smit C

Jul 13, 2020

that was the nice course and little bit of code needs to be there for better understanding

By Saras C

Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

By Jyoti G

Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

By Albert N

Feb 21, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

By Ram R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.