Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Jorge V•
Feb 4, 2019
Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.
By Asad H•
Apr 13, 2018
The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.
By Prakash A•
Apr 6, 2016
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior
By Debesh R•
May 24, 2020
Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.
By Kasi V•
Nov 24, 2019
Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.
By January B•
Sep 2, 2019
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
By Yanjiang C•
Nov 27, 2019
Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.
By Bernardo C•
Aug 21, 2019
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
By Raj D•
Oct 10, 2018
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Dec 8, 2015
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
By rajeev r•
Aug 16, 2020
Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.
By Fred L•
Aug 14, 2020
Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you
Jun 6, 2020
Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.
By jayant s•
Dec 22, 2015
Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.
By Ankit S•
May 14, 2020
I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.
By Brook A M•
Dec 26, 2017
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
By padmavathy v•
Feb 4, 2018
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)
By Erin C•
Aug 2, 2017
The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.
By Florence A•
Jun 13, 2022
The overall theory was great, however more hands -on-practical is required to have an understanding of real life situations.
By Sean A•
Sep 21, 2021
Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.
By Adam H•
Jun 5, 2018
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
By Arutchelvi A•
Jun 27, 2020
Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.
By John T•
Jan 10, 2019
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
By Sheila B•
Jan 6, 2018
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
By Justin M Q•
Feb 1, 2016
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information