Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,226 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

1826 - 1850 of 2,392 Reviews for Customer Analytics

By Evgenii K

Nov 3, 2019

By Xuefei Z

Dec 6, 2020

By Maria-Sophie G

Jan 31, 2018

By Regina R

Sep 12, 2021

By John Y

Mar 19, 2019

By Bharanidharan A

Nov 8, 2015

By Swastika S

Oct 8, 2020

By Lukasz S

Oct 28, 2018

By Philip M

Oct 2, 2016

By Ryan C

Dec 14, 2015

By Rosemary M

Jul 27, 2022

By Soumya K R

Apr 13, 2020

By zhenyu z

Sep 9, 2019

By Martin V

Jul 29, 2019

By Neeraj A

Oct 28, 2015

By John R

Aug 12, 2019

By BRAD K

Apr 30, 2020

By Aditya V

Jan 9, 2020

By Elizaveta G

Apr 30, 2021

By Carlos A C M

Apr 11, 2021

By Dhruv G

Sep 1, 2020

By Shilpa T

Apr 30, 2020

By Sachin S

Aug 6, 2017

By kriti

Sep 19, 2016

By Bharat D

May 11, 2020