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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,600 ratings
2,317 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1976 - 2000 of 2,266 Reviews for Customer Analytics

By kashyap k

Oct 4, 2019

Vague at times.

By Edgar L

Oct 24, 2017

Very insightful

By Sagar P

May 9, 2017


By 王铮

May 1, 2016


By Yu Y

Jul 11, 2020

too theretical

By Chloe K

Oct 3, 2021


By Jamie M

Feb 18, 2021


By Ons M

May 30, 2019

Great Insight

By Oluwadamilola A

Sep 20, 2017

Great course!

By akram

Nov 4, 2016

Great courtse

By Manojkumar P

Dec 28, 2015

Nice course.

By Nguyen P H

Sep 17, 2015

Great course


Apr 30, 2020


By Arnab G

Jun 9, 2018

good course

By Robert B C

Sep 29, 2015

Good course

By Cesar E G M

May 13, 2020

Buen curso

By Adam D

Sep 27, 2021

Thank you

By Khurram S K

Mar 26, 2016


By Gourav S

Aug 8, 2019

Good one


Sep 9, 2020


By Joshua S

Apr 29, 2019


By Nazatul A B A R

Nov 4, 2016


By Alvin L

Mar 16, 2016


By riyanshi j

Dec 2, 2021


By waseem s

May 1, 2020