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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,583 ratings
2,312 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2251 - 2261 of 2,261 Reviews for Customer Analytics

By Johann Q

Sep 23, 2015

Boring lectures. No practice problems, no cases, no projects, no scenarios.

By David K

Jan 8, 2016

Very basic course more appropriate for a high school level

By Rios A

Oct 22, 2018

I don t like this course. Really not helpful and empty

By Anchit R

May 17, 2020

The terminology is a bit difficult to understand

By Vanessa A

May 23, 2021

Too vague and general. Not worth the money.

By Atanu R

Sep 8, 2018

Other than Mr. Raghu, this course is trash

By hassan m

Aug 17, 2020

the accent gets on my nerve

By Ellen O

Oct 18, 2021

unrelated to my job

By Manikandan R

Aug 23, 2017

Content is mediocre

By Harish M

Mar 23, 2016


By Tony

Sep 23, 2017

Too simple