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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,831 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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751 - 775 of 2,525 Reviews for Customer Analytics

By Luis R G

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Jan 18, 2017

Tough class due to the material but very interesting and intriguing. Highly recommended.

By Harshdeep S

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Jan 7, 2016

Most Valuable asset to business. Lectures are very interactive. Glad Took the Course. :)

By Iskender U

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Feb 18, 2023

I love this course because it gave me so many valuable insights into business analytics

By John T

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Feb 21, 2021

Very strong course with exceptional educators and marketing related analytics concepts.

By Subha D N

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Aug 30, 2020

They are teaching you from the very basics and the way of teaching is pretty exemplary.

By Deleted A

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Jul 25, 2020

A wonderful course for starters who want to enter into the world of business analytics.

By Raghul S R

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May 6, 2020

Very insightful course that helps us understand multiple aspects of customer analytics.

By Faisal A

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Apr 14, 2020

a good introduction to the path , an eye opener to the floating opportunity before us .

By Ananya

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Apr 4, 2020

THIS COURSE WAS REALLY HELPFUL TO IMPROVE MY KNOWLEDGE ON A PART OF BUSINESS ANALYTICS.

By Hrishita A

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Oct 8, 2019

A very insightful course and helps in understanding of various models used in analytics

By Elisa B

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Jun 4, 2019

great course filled with high level understanding/practical use for customer analytics.

By BHAVANI S V

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Jan 28, 2019

Course was really helpful. And i learnt many things for my subject. Thanks to Coursera.

By Prathamesh W

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Dec 21, 2018

This is a great course for those who don't have any previous knowledge about analytics.

By Nidhi J

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Feb 15, 2018

One of the best courses I ever had. Thank You Coursera for letting me take this course.

By Sk M

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Dec 10, 2017

Best course for business analyst, who wants to learn and understand customer analytics.

By sahil d

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Sep 16, 2017

It was a first time i saw the power of predictive modelling beyond the next sales cycle

By Ayotunde A

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May 28, 2017

learnt a lot from this. insights on how to apply customer analytics in my place of work

By Subhankar D

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Dec 17, 2015

Excellent course providing a good overview of customer analytics and the latest trends.

By kevin s d o

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Jul 28, 2022

Um ótimo curso com método extremamente didático e ótimos professores. Recomendo muito!

By A A

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Nov 23, 2021

IT IS A VERY HELPFUL COURSE, I ACQUIRED A LOT OF INFORMATION ABOUT CUSTOMER ANALYTIC.

By Sid S

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Nov 4, 2020

Great course, taught really well, with real-world examples which make it easy to grasp

By Jennifer L

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Oct 5, 2020

Wonderful course for anyone who wants to learn the basic theory of customer analytics.

By rebecca s

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Aug 26, 2020

Really interesting, engaging, and very thought provoking. I really enjoyed this course

By Miguel A F A

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Oct 29, 2019

Delighted to have been in one of the most productive courses I have done in my career.

By Jorge P G

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Jan 29, 2022

An excellent overview. Maybe the predictive models should be shared with more detail.