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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,188 ratings
2,245 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1076 - 1100 of 2,184 Reviews for Customer Analytics

By John R

Apr 4, 2016

Great course, engaging lecturers

By Vishal B

Jan 10, 2016

Great Course with great insights

By Roshni R B

Aug 29, 2019

Indeed very interesting course.

By Hamza W

Aug 13, 2019

Perfect starting for a beginner

By Gleb B

Aug 13, 2018

Really interesting and helpfull

By Hanbin Z

Jul 4, 2018

Very good course for beginners!

By Randyka A K

Sep 10, 2017

Very insightful and interesting

By Babatayomi A

Oct 12, 2016

Very interesting and insightful

By Liven V

Jan 28, 2021

Good course with good insights

By Jose E D M

Jul 11, 2020

Excellent in all kinds of ways


Oct 7, 2018

excellent course! THANKS A LOT

By Mehmet M E

Sep 26, 2018

Offered in a professional way.

By umar m

Oct 12, 2017

Excellent learning experience.

By Dina N J D

Jul 21, 2017

Fantastic ! Unbelievably good!


Jun 11, 2017

Excellent pedagogy! must join!

By Samwel A

Apr 22, 2016

Real illustration of marketing

By Hillary T

Dec 14, 2015

I learned a lot in this class.

By luis f

Dec 8, 2015

Great insights on this course.

By Alejandro b

Apr 30, 2021

I am happy of what I ve learn

By Howard C

Apr 11, 2021

Very interesting and relevant

By Omar P M

Mar 8, 2021

Highly valuable information!!

By Peter I D

Dec 8, 2019

The course was an eye opener!


Oct 14, 2019

Excellent introductory course

By Christiane M

Dec 13, 2018

Excelent material - good path

By Ojas B

Jul 3, 2018

Excellent course for starters