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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1076 - 1100 of 2,496 Reviews for Customer Analytics

By LIM Z J

Sep 18, 2016

Learnt a lot from this session, a polished gem.

By Ernesto A R L

Aug 16, 2016

Muy Interesante, sobre todo por el modelo BB/BG

By Abraham L B

Dec 26, 2015

very practical and insightful at the same time!

By José d J D L C G

Dec 2, 2015

Excellent course and teacher. Congratulations!!

By Sandeep K

Nov 11, 2015

It was a good course. Eric lecture was awesome!

By jaime r m

Mar 15, 2024

excelente cursos sobre el analisis de clientes

By muthu p

Oct 16, 2022

methodoligy & content was very clear & useful

By Parag S

Mar 5, 2022

Very insightful with simple and valid examples

By anjan m

May 19, 2019

great course methodology and content.

loved it.

By Dennis D J

Feb 10, 2019

Excellent engaging content, very enlightening.

By ASHWIN U S

Oct 23, 2015

Excellent course! Got to learn amazing stuff..

By Nguyễn N H

Jan 24, 2024

This Course is very useful with me. Thanks!!!

By XIAOJUN S

Jan 2, 2023

learned a lot, thank you so much, professors!

By Lu Y

Oct 22, 2022

Very detailed lecture and knowledgeabal PPT.

By Mateus B

Sep 17, 2020

Super Helpful and good pieces of information.

By Ashish R

Aug 4, 2020

Learning can never stop you to grow and learn

By Nitish P

Jun 13, 2020

Easy to learn with tons of material provided.

By Purushothaman K

Apr 29, 2020

classes were very interesting and informative

By Damaso P

Jun 4, 2018

Excellent professors. Very good explanations.

By Sanjay K

Sep 1, 2017

Excellent, eye opener, engaging!!! Thank you!

By aloudier@yahoo.fr

Aug 30, 2016

great course. The quizz part ould be improved

By Sunil K

Jan 20, 2016

Thanks for putting up such a great course !!!

By Nguyen T T

Sep 9, 2021

Great course. Excellent instructors, content

By Amanda

Sep 30, 2020

Really interesting and well executed course.

By Regulthafus C T A

Jun 1, 2020

Thank you, a very good course and I love it.