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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,188 ratings
2,245 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1101 - 1125 of 2,184 Reviews for Customer Analytics

By Andrzej T

Oct 13, 2017

great course and great tutors

By Ravinder s

May 21, 2016

Good course...great learning!

By Adrian M

Mar 14, 2021

Great stuff! Very applicable

By amey b

Apr 25, 2020

Very good course to work on.

By Ajaypal S

Aug 13, 2018

Great Work by all professors

By Jayson A

Jul 2, 2018

I have really learned a lot.

By Amritansh P

Jun 22, 2017

Something different to learn

By Volodymyr M

Jan 15, 2017

Great overview on the topic!

By Yogeshwar Y

Jan 20, 2019

Good All the lecture is ok.

By Shakil A

Oct 12, 2016

Excellent and inspiring....

By Ed D

May 22, 2016

Very well organized course.


Mar 1, 2016


By Qunying R

Dec 30, 2015

Thanks for giving us such w

By Carla F E

Apr 2, 2021

amazing! loved this course

By Vibhav S

Apr 23, 2020

Great learning experience.

By Pragya A

Apr 22, 2020

Awesome! Covers everything


Feb 8, 2020

Very practical and useful!

By Glenn M W

Jun 18, 2019

Excellent relevant content

By Cristian R R M

Sep 30, 2018

Very happy for the course.


Sep 24, 2018

Excellent course ! but I h

By Suhash B

Oct 28, 2017

Good learning experience!!

By jayakrishnan a r

Jan 27, 2017


By Shaik M

Jun 15, 2016

Great content and insight.

By Saai R

Aug 21, 2020

Really loved this course.

By Bouna S N

Jul 17, 2020

Very dynamic Professors !