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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,188 ratings
2,245 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1126 - 1150 of 2,184 Reviews for Customer Analytics

By Rahul s

May 11, 2020


By Ounam G

Apr 22, 2020

Super intuitive! Loved it

By Pratishtha B

Apr 19, 2020

the teachers are amazing.

By Gunvant P

Apr 6, 2020

Great learning Experience

By Zimiao G

Feb 5, 2020

Really compact knowledge!


Jun 17, 2019

MA SHA ALLAH learnt a lot

By Phumeza G

May 7, 2019

Fantastic and informative

By Rama K H

Aug 1, 2017

Excellent course to start


Jun 12, 2017

Game changer for my work.

By Swayam K T

Apr 27, 2017

Nice learning experience!

By sateesh

Aug 21, 2016

Active Data collection :)

By Nelson M C

Apr 13, 2021

Great coverage of issues

By Luis O

May 4, 2020

Excelente y muy práctico

By Prashant R

Sep 14, 2019

Nice learning experience

By 阮心宇

Dec 11, 2018

a very impressive course

By Salah e o

Jan 29, 2018

I like this course 👍🏻

By Tsz S W

Sep 21, 2017

What a wonderful course!

By Adebola T

Aug 9, 2017

It was added value to me

By Wan A b W M

Jun 19, 2016

the best gurus are here.

By Zahid E A

Jul 12, 2020

Very Nice and Intuitive

By Yangrong L

Feb 2, 2020

This course is perfect!

By Amit M

Sep 8, 2019

very interactive course

By 马睿

Feb 19, 2016


By Lorenzo M

Dec 29, 2020

Very beautiful course!

By Vrushab J

May 22, 2020

Well structured Course