Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,049 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

1376 - 1400 of 2,370 Reviews for Customer Analytics

By Nabil B

Nov 22, 2017

By Rafa R

Jan 15, 2017

By Sachitanand

Mar 28, 2016

By Marko G

Mar 20, 2016

By Viktor L

Feb 26, 2016


Feb 9, 2016

By Untung B

Apr 16, 2022

By Manali K

Jan 23, 2022

By Salma K

Sep 10, 2021

By John W

Aug 17, 2021

By Mukul V

Mar 27, 2021

By Kishan R P

Jun 18, 2020

By Nehal P

Jun 5, 2020

By Deleted A

Apr 19, 2020

By Chukwunonso O

Apr 12, 2020


Apr 10, 2020

By Kenedy J

Jul 9, 2019

By dorothy S

Feb 15, 2019

By Mahesh T

Aug 13, 2018

By Barnajit S

Dec 14, 2017

By sivarama k

Jul 3, 2017

By Habib S H i

Dec 3, 2016

By Nikita P

Jan 26, 2016

By Missael L M

Jan 19, 2016

By Taher R S

Dec 11, 2015