This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By ZI L•
Suitable for beginners, professors will give simple examples to help understand and understand.
By Himanshu D•
Good for the beginners who want to acquaint themselves with analytics in customer service area.
By Raphaël M•
Great course. However I would have appreciated more hands on examples, perhaps too theoretical.
It was a great insight into customer analytics. Really liked fader, eric and ragu's teachings.
Really good information, but the test questions were not very well written, especially Part 2.
By Thomas N•
Great course for informing the correct mindset for analysis that solve real business problems.
By Bilha S•
The course was very informative. It could have benefitted from a little more technical tools.
By Ucheoma C•
Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.
By kamalika P•
Really helps you think in an analytic way when it comes to designing your marketing campaigns
By Mohit P•
great but a bit more elaborate explaining of slides would have just take it to a notch higher
By Ray S•
Thank you. Really enjoyed the content, insights and the structure of the course. Time well in
By Israel O V S•
Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos
By Sulabh N•
Nice course at a beginner level. Gives an overview of what customer analytics is all about.
By renjith r•
Covers the basic, meets the objective of coming to terms with the terminology and its usage.
By Belinda C•
This field is changing so much a good amount all the information provided is already dated.
By Sanket S•
A little part of hands on work with respect to Excel or R programming may be useful with it
By Sonal G•
Deep theoretical course. Would loved have viewing more practical examples and applications.
By Angel T•
Very good course, the only issue was that some presentations were not available to download
By Seungsu Y•
This course is pretty helpful to me, but I need more like how to analyze data for customers
By Smit C•
that was the nice course and little bit of code needs to be there for better understanding
By Saras C•
Nicely designed course with a theoretical knowledge about the field of Customer Analytics.
By Jyoti G•
Very deep explanation about each point throughout the course along with relevant examples
By Albert N•
Slow starting course, but picks up towards the end. Builds a great interest in Analytics
By Ram R•
Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.
By Anyamene, K I•
It was a wonderful experience and really insightful. I'm really glad I took this course.