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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,670 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1026 - 1050 of 2,496 Reviews for Customer Analytics

By Zheng M

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May 15, 2016

very useful course, has gained cutting-edge insights

By John G C

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Jan 12, 2024

Great course! Really enjoyed the learning process.

By abhay p

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Apr 23, 2020

Awesome learning experience especially for freshers

By Alsatwar S K

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Jan 17, 2020

I loved the Predictive Analytics part of the course

By Rakesh V

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Sep 28, 2019

Nice course with good building blocks for Analytics

By Zeeshan F

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Apr 26, 2018

Good examples and practically applicable techniques

By Ankur A

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Jan 18, 2018

very productive course material designed by wharton

By Andrew H L

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Nov 16, 2017

i have a good time and gain a new knowledge. Thanks

By Alex t H

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May 28, 2017

Very high quality course every manager should take!

By Irum K

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May 6, 2023

Great startup for understanding business analytics

By Sanket P

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Mar 7, 2022

I am thankful for the course. It is worth doing!!!

By Bandhia A L

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Jan 10, 2022

good , but the video is too long it can be bored..

By Yehor T

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Nov 23, 2020

Very interesting and comprehensive course! Thanks!

By Deleted A

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Aug 24, 2020

well crafted course for the analytics professional

By Hardeep S C

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Jun 19, 2020

Excellent course to learn more skills in analytics

By Anshul N

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Aug 25, 2019

Amazing Course. A great step towards better future

By Kevin C

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Nov 9, 2018

Great introductory overview of customer analytics!

By vedant m

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Mar 15, 2018

One of the top notch faculty and an amazing course

By Endurance O

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Jun 27, 2017

exciting and revealing... i certainly want more!!!

By João F

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Apr 1, 2016

5 Star course. Very clear and full of information.

By Harsh A

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Mar 30, 2016

very very useful course taught in a simple manner.

By Tanishq M

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Sep 6, 2022

Great course when starting a career in analytics.

By Olasunkanmi

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Mar 31, 2022

Content is relevant and presentation is excellent

By dileep k

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Jul 8, 2021

Well explained with different real life examples.

By Katerie L

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Jan 28, 2021

Enjoyed learning the basics of Customer Analysis!