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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.5
stars
7,251 ratings
1,539 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

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1176 - 1200 of 1,478 Reviews for Customer Analytics

By Varad V

Oct 13, 2015

It should have involved a bit more of detail in the individual analyses.

By ISVORYA S

Sep 30, 2019

Course is really good. A little more in-depth details could be given.

By Jaime l

Mar 06, 2019

Nice introduction. I wish that it were a little bit more skills based.

By Tanos R L F

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

By Vivek G

Jan 06, 2019

Good course to learn about how various firms analyze their customers.

By Cole V

Nov 24, 2019

The third week's quiz did not match up well to the lecture material.

By Risa H

Dec 24, 2017

I would like to see more participating on the forum from professors.

By Shijin T

Nov 14, 2016

Great course to understand the basics concepts of customer analytics

By Sai A R

Oct 25, 2015

The examples of application of marketing analytics was mind-blowing!

By Nate W

Aug 10, 2017

Peter is an amazing teacher not so much for the professor in WEEK 4

By Rakshit K S

Feb 13, 2019

the mentors are all good but they are too fast with their lessons.

By Fernando A

Dec 16, 2017

Enfocado completamente en teoría, hace falta ejercicios/ practica

By dimpy j

Feb 17, 2017

The course was very helpful and the lectures covered all my doubts

By Lucia G

Aug 13, 2016

I would like to learn more of the math behind the analytics.

Best,

By Jane L

Feb 01, 2016

The application and case studies segment was the most interesting.

By Oleksandr C

Oct 17, 2015

As intro very good, however I have not seen any practical examples

By Nikhil D

Aug 31, 2019

maybe a few more cases with modelling could have been provided.

By SUNIL M M

Dec 28, 2016

Very interesting.. makes you think and read/study the material.

By Mahdi J

Dec 01, 2018

It was a good introductory course to begin your journey with .

By Madhu M

May 13, 2018

The course content is very good, but it doesn't go into depth.

By Jason G

May 22, 2017

Great course! Only thing missing was more hands-on exercises.

By Priyanka

Oct 24, 2016

Content was good but I wanted hands on experience with excel.

By Venkatesh G

Apr 02, 2016

Clear lectures. Little theoretical hence needs more attention.

By Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

By Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.