Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Mohammed H•
Nov 22, 2016
I found this course productive and useful. Highly recommend it to people who are interested in learning 21st-century marketing. Thanks to Wharton School and Coursera for creating the course.
By Sam E•
Apr 3, 2016
I learned new information on how to look at customer data and evaluate customer loyalty. I am not sure how I will use this information, but it may be valuable in models I may need to build.
By Kareem E•
Apr 10, 2019
Course provides the essential information on the topic from a top level, providing a broad range of knowledge, however it doesn't go into depth as to how to execute the models discussed.
By Octavian C•
Sep 25, 2015
Good eye-opener for the theme. Definitely a starting point for either people interested in pursuing this career, but also for consume to better understand the business world around them.
By Audrey H•
Sep 30, 2018
This course was very insightful and informative for the understanding of what to look for (types of questions to investigate) and how to go about constructing the data on our customers.
By Abhishek M•
Dec 14, 2020
It was a very good course with valuable aspects to learn and explore. All the professors were very fine in sharing the information especially Prof. Iyengar.
All together worth the time.
By husam k m•
Aug 3, 2019
We need to work more on the information flow through the lectures, students can easily lose track (except, the fifth week was great in reiterating the outline).otherwise great material
By abhijeet c•
Jun 18, 2019
This is a very useful program to understand the basic concept. Faculty explanation was crisp and easy to understand for beginners. Expecting more such courses but at an advanced level.
By RamaKrishna G•
Mar 30, 2018
Was useful study. Would be great if more in depth data set models covered by any of the professor with real life case, by applying techniques likes RFM models, Market Basket Analysis.
By RAHUL A•
Aug 13, 2016
It was a great opportunity to study on Customer Analytics. Though I have read some techniques during my under grad study but I was not aware that when and where to apply these models.
By Ricardo R•
Mar 26, 2016
Would have liked to see more quantitative parts!
Maybe for next time an assignment where we get an excel sheet and we need to identify ourselves which customers are the most profitable
By Karan K•
Nov 1, 2022
The course was fantastic to understand the basic concepts of Customer analytics but the it really lacked a math part to get to know about models and other numerical analysis methods.
By Babuprasad S•
Jul 28, 2016
Great amount of theory was covered, only the PREDICTIVE one was going over the head, but was able to google and map the concept/context and understand.
Thanks you for this.
By Robin Z•
Sep 21, 2020
I'm a non-business major student and I find myself learn some interesting theories and facts through this course. Though I hope there will be more technological contents included.
By Muhammad N•
Jun 28, 2020
Business Analytics with specialization in Customer Analytics is recommendable course for those who have data driven marketing analytics background and wants to enhance their skill.
By sanyam j•
Sep 15, 2020
More of a theory part, but it could improve drastically if some basic practical knowledge is been given, like it could even be excel analytics for few models. Rest it was Amazing!
By Sarah F•
Jun 11, 2018
Very good thank you.The rate is that I am very much into People Management in concerns than customers, but progress in this field, from Sales to Customer Analytics is tremendous!
By Shyamala S•
Mar 11, 2020
The content was absolutely engaging and covered recent trends which is the need of the day. Wonderfully delivered by the resource persons in a crisp manner. Kudos to the team!!!
By suma r•
Oct 13, 2019
It is a very informative course, precise to point and a lot of subject covered within a time period. It can be even more helpful if technical stuff could be explained. thankyou
By Andrew M•
May 1, 2017
Much of the last two weeks was either unnecessary information, or the quizzes contained answers that were somewhat arguable in different contexts. Overall, a valuable course.
By SAURAV G•
Jun 14, 2019
The course was far better than I expected. It has covered all the various portions that one need to know while they are trying to analyse customers. Thank You for the course.
By Yingdong L•
Nov 22, 2018
Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.
By Dharun P R•
Sep 15, 2019
Most of the calculations mentioned in the slide could have been elaborated.
Better & slightly complex examples with multiple variable could have been included in the lesson.
By Cindy L•
Nov 13, 2018
Is a useful recap of the things I learnt in the past, course could be more relevant with recent examples. Will be useful for someone without any prior marketing background
By Muhammad H A•
Aug 15, 2017
The practice questions and the level of difficulty for the final quizzes should be a tad more than it currently is to make the course more engaging as well as challenging.