Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Arun K•
Dec 10, 2017
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.
By Manish T•
Oct 13, 2015
Informative course however only theory has been included with no practical application of concepts learned in the course.
By Shreeja M•
Jun 8, 2020
The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.
By Deleted A•
Jun 16, 2018
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
By Aakanksha A•
Jun 23, 2020
an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.
By Dieggo A V T•
Jul 23, 2017
The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.
By Eyas F M•
Sep 2, 2019
Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures
Nov 23, 2018
Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.
By Jelle V•
Oct 19, 2018
Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!
By Vinay G•
May 14, 2020
Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated
By Carlos J R F•
Jan 10, 2020
Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!
By Aiyush B•
Mar 23, 2017
Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)
By Rafael J B•
Jan 9, 2016
I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...
By Harish B•
Nov 24, 2015
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.
By Marc-Antony N•
May 22, 2020
Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.
By Yanxin J•
Jan 20, 2018
I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks
By Julie H•
Jan 1, 2017
Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.
By Vadim L•
Dec 12, 2015
Week 5 was great but still cannot be compared to value of Introduction to Marketing course from the same university.
By Daniel A•
Jan 27, 2019
It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks
By Bernard P•
Jun 21, 2017
Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.
By Deepak K•
Nov 5, 2020
Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.
By Evgenii K•
Nov 3, 2019
quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.
By Xuefei Z•
Dec 6, 2020
pros: A global introduction of customer analytics applied in marketing.
cons: Some cases are not very up-to-date
By Maria-Sophie G•
Jan 31, 2018
I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.
By Regina R•
Sep 12, 2021
Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact