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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,277 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1901 - 1925 of 2,406 Reviews for Customer Analytics

By Ram R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Ronke B

Oct 24, 2022

During some of the presentations, some calculations were not explained how it was done.

By Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

By Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

By arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

By Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

By Kim B

Jan 17, 2021

Content was great. I wish I had learned more about the modeling as part of the course.

By Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

By Ghassan W

Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

By Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

By Kshitij V

Mar 22, 2021

The course is brilliant but the opportunities to exercise the topics is very less.

By Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

By joaquin g

Sep 25, 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

By Adetokunbo K

Sep 20, 2020

This is an excellent course that provides insight into maximizing customer value.

By Nada S

Aug 5, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

By Samuel M P

Jul 17, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

By Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

By Felipe V

Aug 12, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

By Amit H

Feb 21, 2021

Wonderful summary content . Could have been bit elaborate with some assignments.

By Pri A

May 24, 2022

Its alright .good theories,i hope there are more hands on skills as i progress.


Oct 4, 2016

a very rich info. giving by strong instructors. I highly recommend this course

By 住田ハンナ

Jun 20, 2021

I could learn how to analyze customer behavior and customer oriented marketing

By Vinay G

Oct 8, 2019

Good Course, must include more industry examples like Amazon. Google, FB etc..

By Jovin M

Nov 23, 2016

Need more case studies & discussions / assignments. will be more helpful then.

By Deleted A

Oct 15, 2020

The verbiage was easy to grasp. Decent knowledge for beginners to understand.