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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,685 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2051 - 2075 of 2,499 Reviews for Customer Analytics

By Oleksandr C

Oct 16, 2015

As intro very good, however I have not seen any practical examples

By Patrick S

Jan 4, 2021

this course provides the very basic, and end-user needs to know.

By Charmaine N

Aug 23, 2020

Setback is the inability to review test content and self correct

By Arpita K

Aug 7, 2023

Very informative and perfectly design to learn at our own pace.


Aug 31, 2019

maybe a few more cases with modelling could have been provided.


Dec 28, 2016

Very interesting.. makes you think and read/study the material.


Jan 7, 2023

great content with some of the latest & leading case examples!

By Mahdi J

Dec 1, 2018

It was a good introductory course to begin your journey with .

By Madhu M

May 13, 2018

The course content is very good, but it doesn't go into depth.

By Jason G

May 22, 2017

Great course! Only thing missing was more hands-on exercises.

By Priyanka

Oct 24, 2016

Content was good but I wanted hands on experience with excel.

By Venkatesh G

Apr 2, 2016

Clear lectures. Little theoretical hence needs more attention.

By Sean F

Jul 14, 2020

Gives good baseline knowledge for understanding your customer

By Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

By Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.

By Mathieu C

May 7, 2016

Quality of professors varied, expensive for the paid version

By Luis V C

Mar 12, 2016

Interesting material, just what I was looking for to update.

By Zhaobin G

Mar 4, 2021

Slides do not always match the video content, need updates.

By P D I

Jun 22, 2020

It is a eye opening course and you wouldn't want to miss it

By sri a v

Aug 15, 2021

have doubts if the content is outdated. not enough pracice

By Rahul O

Sep 14, 2019

Good course for a high level understanding of key concepts

By Matt

Sep 22, 2018

Great Course. Learned A lot about Analytics inside and Out

By Rushabh S

Nov 1, 2015

Wonderful Course but lacks in depth material and syllabus.

By Zoraida L

Dec 3, 2015

The message was really good - one module was not so clear

By Epifanio R R M I

Dec 6, 2016

You need a lot of reading to be able to understand it...