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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,309 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2076 - 2100 of 2,413 Reviews for Customer Analytics

By Srestha K

Jun 10, 2016


By Ajay

Dec 14, 2019

Good course for beginners.

By William O P

Mar 4, 2016

Stunning and mind blowing!

By Ayo S

Apr 3, 2018

It was quite informative.

By Andres

Jan 5, 2018

Good as basic information

By Pouya S

Jul 18, 2021

It was very insightful.

By Sanket P

Dec 12, 2018

lengthy course material

By Jorge A

Jun 24, 2019

Very good!!! Thank you

By Ishan B

Sep 9, 2018

Its really really good


Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

By Salman A

Dec 27, 2016

Overall a great course

By Mohammad A Z

May 10, 2020

This was very helpful

By Sandeep K

Apr 14, 2017

Thanks for your help.

By Edwin A

Nov 13, 2020

Very well structured


Jul 12, 2020

it is great indeed.

By 吴泽建

Jul 12, 2018


By Cristina S d K

Apr 30, 2016

Interesting content


Sep 28, 2020

best experience !!

By Moiz V

Jun 8, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 13, 2017

Muy recomendable!

By Taiwo O O

Aug 24, 2020

Wonderful course

By Mohammed N

Jul 4, 2018

Need certificate


May 12, 2020

course was good

By kashyap k

Oct 4, 2019

Vague at times.