Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,226 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

2101 - 2125 of 2,392 Reviews for Customer Analytics

By Adam D

Sep 27, 2021

By Khurram S K

Mar 26, 2016

By Gourav S

Aug 8, 2019

By PARK K B

Sep 9, 2020

By Joshua S

Apr 29, 2019

By Nazatul A B A R

Nov 4, 2016

By Alvin L

Mar 16, 2016

By riyanshi j

Dec 2, 2021

By waseem s

May 1, 2020

By yash t

Apr 28, 2020

By 马雨禾

Nov 17, 2019

By Yash D

Jun 1, 2019

By thulasiram .

Sep 11, 2016

By Venkatesh C

Mar 2, 2016

By HymaPrashanthi

Jan 16, 2018

By Govind R A

Aug 1, 2017

By Hemant M

Jun 10, 2020

By James P

Jun 30, 2020

By Christine A

Nov 9, 2018

By Courtney F

Jul 20, 2020

By Andreas D

Nov 20, 2018

By Guilherme S

Oct 7, 2015

By Dejan H

Mar 24, 2018

By Toby P

Oct 18, 2015

By Scott T

Feb 8, 2021