Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,916 ratings
2,383 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

626 - 650 of 2,334 Reviews for Customer Analytics

By Paul B

Aug 4, 2018

Great learning experience.

Teachers are great and they keep you interested for more the whole time.

By Deepankar S

Jul 23, 2018

Great experience as well s learning.

I thank all the professors for their guidance and hard work .

By Siddharth K

Feb 8, 2018

Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

By Michael L G

Sep 21, 2017

if you plan to succeed in the customer service and Marketing industry, this is the course for you.

By Kavitha S

Dec 30, 2016

It was a great introductory course, explaining the various sources and methods of data collection.


Dec 3, 2015

Great course!

Well explained on a beginner level, but with enough challenges to make it worth while

By Ravi M

Jun 16, 2020

This was a terrific course. I have gained lots of insights into customer and marketing analytics.

By Deelan C

May 28, 2020

It was a very insightful course. I will be looking for to use the learnings in the place of work

By Sean M Y

May 15, 2018

Good foundation basis for customer analytics. Could use some more practice and practice problems.

By Ahmed S K

Aug 17, 2017

Excellent course. More real world examples in every lecture would add to the learning experience.

By Tiago F T C

Nov 26, 2016

A wonderful way to get the most recent insights in this vast customer analytics thematic! Useful!

By Michelle Q

Sep 1, 2021

This is a great course! I really enjoyed myself, especially with Eric Bradlow! Great professors.

By Tori F

May 15, 2020

Amazing instructors! Such an interesting course. 10/10 recommend. I learned so much! Thank you!!

By tumu m

Feb 22, 2020

The course was great. Thanks to the instructors who have created this course and explained well.

By Renee D

Oct 13, 2019

Great class with appropriate content for senior management. I would highly recommend the course.

By gabriel g t

Mar 10, 2019

Great introduction to customer analytics , very interesting investigation and practical cases

By Muhamad A M

May 8, 2017

Outstanding experience ! At least I understand the basic of Customer Analytics and its elements.

By Rahul B

Aug 28, 2016

An Excellent course with lots of real world data as examples.It was a great learning experience.

By shair

Aug 18, 2020

This course was a refresher for me. i like the content and the materials shared. They are worth

By Samuel F

Apr 2, 2018

Excellent course, highly recommended to those who wants a complete basis on customer analytics.

By Abinash M

Nov 15, 2017

Very helpful. The case studies and insights were fabulous. Looking forward to more such courses

By Hiren P

Jan 21, 2017

Thank you very much for this wonderful, smart, insightful, amazing course! I loved learning it!

By Sarah S

Apr 21, 2016

Excellent, very good course, good mix of qualitative and quantitative with real-world examples.

By Andrew V

Apr 14, 2016

I found this extremely timely and useful, I want to follow up on this with additional materials

By Alberto V V

Dec 7, 2015

The fundamentals of Analytics as business decision tool adressing to solve managerial problems.