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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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526 - 550 of 2,405 Reviews for Introduction to Marketing

By Anna R

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May 26, 2020

The course was amazing!!!! I now have a feel for how to prioritize my time to take additional courses. Thanks for making it available and user friendly!

By Mauricio C

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Apr 21, 2020

Loved the course. Definitely expanded my knowledge of Marketing. Loved the professionalism of the professors and most importantly their amazing expertise.

By Mimi G

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Mar 21, 2019

Brilliant. The Professors go into depth and yet make it very easy to understand and enjoy at the same time. Have recommended it to some of my colleagues.

By Robert M

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May 12, 2020

I cannot say enough about this course and the valuable information and tools that it has given me related to marketing! Thank you Wharton and Coursera!!!

By Martin S

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May 4, 2020

Excelente curso para aprender Marketing, excelente para principiantes. Tiene videos cortos y prácticos, los cuales se pueden descargar y no son tediosos.

By Nicholas R

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Jul 12, 2017

One of the best courses I have ever taken of this subject. Crisp and precise staff that articulate the knowledge very well. Highly recommend this course.

By SallyYuan

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May 29, 2017

The course contents are well structured and professors give very straight and clear explanations of marketing basics. Very helpful for me non-marketers.

By DEEPAK S

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Feb 8, 2016

It's highly informative, exciting and full of practicle knowledge. It is one of the most worth doing courses which are surely an investment in ourselves.

By Bru Z

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May 15, 2021

Curso maravilhoso, e de grande aprendizado! Instrutores muito qualificados. Indicaria muito esse curso a quem queira aprender sobre Marketing. Incrível.

By Tania S J Z

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Sep 7, 2020

This is one of the most complete, compact and easy explained Marketing courses I have ever taken. Really awesome. Thanks for making it available online.

By Ioannis K

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May 28, 2018

Very good presentation and analysis by all tutors. Really useful knowledge that I am very confident it will help me become better at my work. Thank you.

By Ruchi G

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Apr 30, 2018

I highly recommend this course to everyone who plans to study business administration in future especially the non commerce background students like me.

By Anna T

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Dec 10, 2015

Reveals my forgotten marketing knowledge faster I could imagine! Thank you for a simple and intelligent explanation of every notion you mentioned in it.

By Kaustubh D

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Dec 4, 2022

I really enjoyed this course! Prof. Kahn's lectures are so lucid and educational. Tremendous amount of learning in this course. Would highly recommend!

By Ankit S

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Mar 26, 2020

Absolutely fantastic course. All concepts were explained wonderfully and in memorable ways. Very gripping from start to finish and loved it thoroughly.

By Francois R

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Jan 25, 2020

Simple, condensed, complete introduction to the essential concepts of marketing adapted to conventional and modern digital age businesses. Outstanding!

By nevra a

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Jan 4, 2020

Very intense course. I do not think it is an intro to marketing. Week 1 and week 4 by Prof Kahn is really good, I learned a lot from her. Thank you! :)

By Daiki Y

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Oct 25, 2017

It was lucid and comprehensible. I was thrilled that I had an opportunity to learn about marketing from three professors at Wharton School of Business!

By Geo K

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Aug 28, 2021

I'm no marketing major, but these definitely increase my knowledge! I'd be able to interact in a pool of businessmen and marketing majors from now on!

By N

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Apr 30, 2020

It's an intensive, full of information course. As the title suggest it is more of an introduction, rather for people who have no idea about marketing.

By Ravi S

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Apr 24, 2020

It was easy to understand course that gave basics of product marketing. All three professors provided compelling situations backed with real examples.

By Aatur S

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Sep 17, 2019

The course was very interesting and the teachers were great. It was an excellent course overall and introduced me to the basic concepts of marketing.

By Henrique M

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Jun 24, 2018

Excellent introduction to the subject. The professors are very captivating. It brings and highlights latest research and clear focus on today's world.

By S R

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Mar 15, 2021

I liked the cours. It was very informative and productive. The lectures were very usefull.

If you are interesting in Marketing, recommend this cours.