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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,635 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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801 - 825 of 2,410 Reviews for Introduction to Marketing

By Han P

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Apr 9, 2019

This was a fantastic course, easy to follow, good amount of "check-ins" without being obnoxious. Thanks!

By Barbara R

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Oct 25, 2017

If you want to learn about Marketing and structures within Marketing this is the perfect course to take.

By Dennis B

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May 15, 2016

Very engaging and interesting course. I looked forward to each class. Well done overall on all material.

By Amanda R

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Dec 29, 2015

Excellent!

Professor Fader's style was great very easy to follow and understand and entertaining as well.

By Luis Z C

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Dec 5, 2015

This class is amazing ! Thanks a lot for the opportunity to learn from the best professors in the world!

By Zhonglian H

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Feb 6, 2023

great contents! however if organized a little bit more structured courses would be better to understand

By Jyateen S

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Mar 24, 2020

It is a beautifully curated marketing course with all the important aspects covered in a simple manner.

By Sarvar B

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Aug 2, 2019

One of the best marketing courses available online! The caliber of professors is phenomenal! Thank you!

By Cory J M

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Jul 16, 2018

Highly recommended course for beginners, and people looking to brush up on modern marketing techniques!

By Megan S

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Nov 9, 2017

I enjoyed it and learned something outside my range of formal education but is now relevant to my work.

By Hoa T

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Jun 8, 2016

I see this course is useful and interesting. It's help me have knowledge about basic marketing. Thanks

By Nilotpal B

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May 12, 2020

Must course for all beginners in the Business field, especially for those opting for Marketing domain

By Minyu W

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May 12, 2020

Quite useful for a basic knowledge building for individuals who wants to have broad view of Marketing.

By Li S S

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May 27, 2018

I loved doing this course. Lecturers were all engaging and the content was very relevant and thorough.

By jellyweng

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Mar 13, 2016

It's very practical and helpful as I am a marketing staff but not learnt the knowledge systematically.

By Pardha s K

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Mar 14, 2024

Its perfectly shaped for a person like me who is a beginner, thanks to the professors who taught this

By sherif t

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Apr 13, 2020

I am from engineering background and it really helped me to set a foundation for marketing in my mind

By Safwat H M S

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Apr 27, 2019

Very very good course and made me excited to marketing yet I would prefer my grade on the certificate

By Dana N

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Dec 23, 2018

I really enjoyed this course a lot, I learned many important materials that are related to marketing.

By Cliff L

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Aug 13, 2016

Excellent presentations, excellent quality, top shelf production that flowed really well. Thank you!

By Ekow A A

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Aug 17, 2023

It was great, I have really learned and enjoyed course. Thank you for helping me gain more knowledge

By Jane L

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May 25, 2022

Very practical! Professor Fader's teaching style is so vivid. Thanks for the three great professors!

By Võ L N

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Sep 9, 2021

I think "Introduction of Marketing is a amazing course which provides us a lot of helpful knowledge.

By Sourav D

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May 22, 2020

In the first marketing course, I knew a lot of ideas about marketing the best course in this filed.

By Bryan H

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Jan 26, 2016

The Introduction to Marketing course was very informative, and brought great insight to the subject.