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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,642 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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876 - 900 of 2,413 Reviews for Introduction to Marketing

By Ali a s e

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Feb 10, 2021

Great course and the instructors are absolutely the best instructors i have ever listened to

By SURAJ J

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Jul 11, 2020

Amazingly taught with examples, content was engaging and instructors explained it very well.

By Gia T

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Jun 19, 2020

Quality, compressed learning of key marketing concepts by the best instructors in the field.

By Andres R

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May 27, 2020

Really great refresher that touched on topics I never had the opportunity to explore before.

By Bao N

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May 12, 2020

For a person who nerver touch Marketing before, this course is a 5 star learning experience.

By Le T G H

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Apr 23, 2020

This course if very informative, it helps me a lot. I have fills all of my needed knowledge.

By Meet S

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Apr 16, 2020

it was very insightful. The course was well designed and lectures were delivered seamlessly.

By Yuvraj S D

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Apr 7, 2020

A really informative course especially if you are a beginner.You can definitely learn a lot.

By jai g

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Jan 23, 2019

Awesome learning experience of Marketing......Great understanding made by faculty members...

By Naomi W

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Jun 13, 2018

Really informative lectures, I enjoy the ones in which you answer questions as you go along.

By ARIFUL I

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Apr 30, 2023

I really loved this course it give me those insight that will stay with me rest of my life.

By Diệp V

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Sep 20, 2021

The lessons are really succinct, bring a lot of meaningful knowledge. I love this course!!!

By Mihaela C

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Aug 19, 2021

The best online course I came across, very professional and dedicated teachers. Thank you.

By Shardul C

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Apr 19, 2021

Detailed explanations on finer aspects of effective marketing by all professors. Thank You.

By Kishore J

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Feb 23, 2021

Amazing course! Well taught. Even a total noob should be able to grasp the concepts easily.

By Kathleen

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Oct 2, 2019

Changed my whole view and perception on consumerism. Great speakers with great information!

By Rajeev B

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Aug 2, 2019

Amazing course with some awesome research insights and the professors too are really great.

By Kyle C

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Jun 26, 2017

very good information and the videos were excellent. I can't wait to start the next course.

By 지수 김

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May 22, 2020

It was truly helpful.

Great guidelines and examples.

I'm now eager to learn the next course!

By Charlene S

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Oct 16, 2019

Great class, well thought out curriculum and intelligent teacher. I learned a great deal.

By Pranay C

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Dec 14, 2018

Must take course for anyone and everyone who even have slightest of interest in marketing.

By xue l

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Nov 14, 2018

thanks , really need this foundamental knowledge before I can understand my SHUMBA course.

By AJ M

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May 16, 2018

Great class for people who know a little bit but not enough or any at all about marketing.

By Carlos M A H

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Aug 10, 2017

Good material. The information and what you learn about customer centricity is invaluable.

By Yoav F

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May 31, 2020

Highly interesting, great content and lectures. Happy I spent my time taking this course.