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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,511 ratings
2,233 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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876 - 900 of 2,211 Reviews for Introduction to Marketing

By Nicole C B

May 14, 2018

es un gran curso estoy emocionada por llevarlo y por que me den esta gran oportunidad

By Anne V

May 8, 2017

Best class ever. I like marketing but you guys are the best. Happy Teachers Week :)

By Anupam G

May 30, 2021

Excellently structured and Superb Professors! Drives you to click for the next class

By Veneranda C F

Feb 8, 2021

This module was excellent i was able to learn so much in a very short period of time

By Ali W

May 22, 2020

Really enjoyed the production quality of this course. The professors were excellent.

By Yosef D

Jan 27, 2020

Excellent course for beginner offering easy-to-grasp knowledge and thinking methods.

By Elijah J

Jul 25, 2019

For an introduction course i feel like I’ve learned about half a year of information

By Emrah A

Jun 13, 2019

Great website to improve your skills and knowledge. Worthy to spend money on courses

By Elisabeth J J

Nov 3, 2018

I loved this course! I learned a lot and am excited to continue to use my skills! :)

By Ebenezer P K G

Nov 30, 2016

Priceless marketing principles and guidelines revealed into detail!! Very essential.

By Pulkit A

May 18, 2016

Great course! Would highly recommend to anyone looking for an overview of marketing.

By Tim R H

Feb 24, 2016

Great course. Learned a lot! Helped me see how much work goes into marketing and how

By Forrest A S

Apr 17, 2021

Awesome course! As a small business owner I've learn a lot about the finer details!

By Rishabh J

Oct 5, 2020

One of the best courses for someone like me who doesn't have a business background.

By Pyro W

Jun 30, 2020

Very informative, slides with information need to be displayed a little big longer.

By Tran T L

Apr 6, 2020

This is a very useful course for those who want to learn about marketing, branding.

By Rafin A I M

Feb 7, 2020

Actually this is a really a good courses to build a foundation for my future career

By marion T

Apr 12, 2019

I would change the title which is not relevant compare to the quality of the course

By Nikhil T

Jun 12, 2017

Very Good!

It has provided me a strong foundation in the core concepts of Marketing.

By Ssonko M

Jul 4, 2016

Really it is a vital course in understanding how business operates and has evolved.

By Manav J

Jun 20, 2021

Pretty cool course. I was actually able to understand it even though I am only 12.

By Ahmad B

Mar 17, 2021

Learned a lot from the professors and the practical examples were very beneficial.

By Neeraj Y

May 17, 2020

A complied pdf document of the whole course can be given at the end for reference.

By Vibhore P

Aug 13, 2019

Amazing faculties.

Content is appropriate and easily understandable for a beginner.

By Loriana S M

Feb 13, 2018

The professor has a great way to catch attention and is super clear and motivating