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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,530 ratings
2,243 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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926 - 950 of 2,221 Reviews for Introduction to Marketing

By suresh d

Jan 30, 2016

Perfect for beginners to get a grip on the basic marketing concepts. Thank you.

By Svetlana S

Dec 9, 2015

Good visualization, usefull examples, professor Khan is an impressive lecturer!

By Parth K

Sep 11, 2021

Great overview into Marketing. I personally enjoyed Professors Raju's section.

By Francisco F

May 21, 2020

Great course!! It gives me a lot of data, even I am graduated from university!


Feb 18, 2019

It helped me to gain the basic knowledge of marketing in a understandable way.

By Ervin V

Dec 22, 2018

Awesome course!!! Would recommend this to anyone that is studying marketing!!!

By Huang Z

Sep 1, 2018

The first marketing class in my life!!! I love it very much and really enjoy!!

By Akash T

Jul 7, 2017

Great course for beginners. Easy to understand content with relevant examples.

By Renke H

Nov 22, 2016

This is a really great course for me to know how marketing and branding works!

By Szkróbó T

Mar 1, 2016

Very useful course, it's easy to understand the basic relations of the market.

By nimisha a

Aug 3, 2019

brief description of what you should know about basics of Marketting strategy

By Jonathan B

May 22, 2018

Good course, but really needs to be updated for time. It's not 2013 anymore.

By Anmol A

Mar 4, 2022

this is such an amazing course it will clear all the basics about marketing.

By Joseph N

Nov 2, 2021

Gives you a good grasp of very basic marketing concepts, short and succinct.

By Vansh G

Jun 9, 2020

Amazing course learned new information that I apply to real life situations!

By Mike L

Aug 26, 2019

Excellent course!! it helps me to know the basic theory of marketing ,brand.

By Ebenezer A

Jul 1, 2018

Excellent course. Highly recommended if you want a good primer on marketing.

By Connor A

Jan 6, 2018

Fantastic course and I have been blown away by the quality of the education.

By Dora L F

May 16, 2016

Very informative, well presented, and knowledgeable and engaging professors!

By matteo s

Mar 13, 2016

As far as I watched (first week, 6 lessons) it is really well crafted course

By Danielle H

Feb 9, 2016

Love the teachers, love the content, love the presentation!!! World class...

By Riya M

May 11, 2022

It was a very informative course, and has helped learn alot more new things

By Vera D

Feb 5, 2021

I am very glad I took the course. I learned a lot about basics of Marketing

By Arushi A

Sep 13, 2020

Very well articulated course content with enough examples and case studies.

By Rafia N K B

Apr 15, 2020

It's great and professors are incredibly best while explaining every terms.