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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,511 ratings
2,233 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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976 - 1000 of 2,211 Reviews for Introduction to Marketing

By Sherif S Z M

Jun 15, 2020

I'm really learned too much from this course, very simple and productive

By Kristina H

Oct 13, 2019

Great course, great professors - comprehensive, but very well explained.

By Zekarias G H

Feb 1, 2017

It gives me the basic essence of the modern marketing system. I love it!

By Nahela A

Feb 12, 2016

Introduced marketing in a simpler structured way. the perfect overview.

By brian s

Feb 10, 2016

I thought this class was very informative and helpful to me. Thank you.


Dec 7, 2015

Teacher Kahn is very good at explaining marketing and understand easily.

By Mikhail S

Jan 31, 2021

Very good one! I will definetly recommend this course to my colleagues.

By vibhor n

Aug 4, 2019

Nicely explained covering the basic concepts. A very good introduction.

By Thonia C

Feb 24, 2017

This course was very important for me, thank you to all the organizers!


Jun 17, 2016

I really enjoyed the course. I learnt a lot of things from this course.

By Jingbo Y

Jun 6, 2016

The contents are useful and helpful! They are related to real problems!

By Russell D

Mar 21, 2016

Nice introduction to marketing with solid coverage of digital channels.

By Ademilua O N

Apr 14, 2020

This course and the facilitators will positively beat your expectation

By ayush g

Sep 12, 2020

Amazing course for the people with no background in business studies.

By Nadeem B D

Jun 30, 2020

Informative, Fun, Striaght Forward, Not too challenging. Great course

By Eduardo R S d l P

Jun 14, 2020

The best course in coursera that i already take, excellent professors

By Neha K

May 14, 2020

Very accurately designed, the explanation to all modules is wonderful

By jennifer g

Apr 7, 2020

very helpful information presented in a simple easy to follow manner.

By Alvin B

Dec 24, 2019

I learn a lot! Thanks for this content both on coursera and Wharton..

By Osama M A

Jul 24, 2018

Was a great course , thanks many thanks <3


Osama Asal

By Siddharth V

Jul 1, 2017

You cannot ask for a better course when it comes to Marketing Basics.

By luo l

Jun 7, 2017

important basic knowledge; introduced lots of concepts with examples!

By Therhey C

Jan 24, 2021

it is a very interactive course that could definitely make you learn

By Aleksia R W

Aug 13, 2020

I would recommend this course. The reading material was interesting.

By Chelvam D r

Jun 3, 2020

Very informative and learned a lot of practical aspects of marketing