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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,250 ratings
2,190 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1001 - 1025 of 2,165 Reviews for Introduction to Marketing

By Willy S S

Jun 12, 2021

P​rofessors are great, very recommended course to learn marketing

By Saed K

Jun 12, 2021

Thank you so much for the course it is very useful and insightful

By Emirhan T

Dec 27, 2020

Very educational for people who have no foundations in marketing!

By Andrew F

Sep 29, 2020

Exceptional quality for an online course. Absolutely recommended.

By Yusuf B

May 5, 2020

I really enjoy in this course. I have time so I try and finished.

By Kendall R

Mar 18, 2020

Great format, pace and instructors. I really enjoyed this course!

By Shailendra S

Mar 10, 2019

Very insightful. Great instructors and extremely helpful content.

By Hiren I

Dec 26, 2018

Fantastic course to learn the basic marketing and its approaches.

By Dongho S

Nov 5, 2018

Professors are superb and important concepts of Marketing are exp

By K

Aug 9, 2017

Exceptional. Wonderful course and brilliant insights - thank you.

By Omar Y

Sep 18, 2020

That was a great experience and high quality educational content

By John D R

Jul 8, 2020

Excellent course. excellent professors, excellent presentationss

By Yasmine A E

May 17, 2020

This course is highly informative, Thanks to all the professors.

By Arkasish B

May 5, 2020

Very good course content and lectures by experienced professors.

By Chaoming W

May 8, 2019

very useful. many good ideas help me to improve my selling skill

By Yinan Z

Oct 28, 2018

It's actually really useful and I learned a lot about marketing.

By John R E

Oct 26, 2021

Great Online Course , Informative and very useful at the my job

By Pramod K S

Sep 30, 2020

It is essential to have marketing skills in a current scenario.

By Muhammad S

Aug 22, 2020

It was great and it helps me to learn a lot of marketing skills

By Dr. B O B

May 4, 2020


By Zoey R

Mar 24, 2020

Great program. I have learned a lot with all three instructors!

By Julia

Nov 25, 2016

Everything is very well explained, a lot of things to remember.

By Naga P K C

Nov 3, 2016

Great course to learn almost Every basic thing about marketing!

By Rohit N

Mar 19, 2016

Highlights the importance of online marketing in today's world.


Dec 19, 2015

I found the outdoor courses with professor P. Fader surprising.