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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,094 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1026 - 1050 of 2,312 Reviews for Introduction to Marketing

By jennifer g

Apr 7, 2020

very helpful information presented in a simple easy to follow manner.

By Alvin B

Dec 24, 2019

I learn a lot! Thanks for this content both on coursera and Wharton..

By Osama M A

Jul 24, 2018

Was a great course , thanks many thanks <3


Osama Asal

By Siddharth V

Jul 1, 2017

You cannot ask for a better course when it comes to Marketing Basics.

By luo l

Jun 7, 2017

important basic knowledge; introduced lots of concepts with examples!

By Therhey C

Jan 24, 2021

it is a very interactive course that could definitely make you learn

By Aleksia R W

Aug 13, 2020

I would recommend this course. The reading material was interesting.

By Chelvam D r

Jun 3, 2020

Very informative and learned a lot of practical aspects of marketing

By Deleted A

Mar 23, 2020

Great teachers and great course. Learned so many new things. Thanks!

By Maya H

Mar 7, 2020

Great course that thoroughly covers all basic concepts of marketing!

By Kanupriya B

Oct 1, 2019

Awesome course with clear concepts to understand even for beginners.

By Deleted A

Jun 11, 2017

I learnt about useful info of Marketing through the course. Its good

By Guillermo D G

May 30, 2017

Great Course, well designed and very useful information I learned!!!

By Pardis H

Jun 24, 2016

Very attractive course, great explanation :) I absolutely recommend!

By Ghulam a

Feb 29, 2016

What an amazing experience I had with this course .

Thanks coursera.

By Anna S

Feb 29, 2016

It's very interesting course with a lot of examples and good tutors.

By Shantanu P

Feb 6, 2016

The course is very well designed to explain Marketing in a nutshell.

By Krutovoy R

Sep 30, 2018

Very informative! Dear professors, thank you for this great course!

By Uppala S A

May 7, 2018

The ending optional videos show the usefulness of all the concepts.

By Felipe B

Mar 8, 2018

excelent explanation. natural teaching and well structured content.

By Brittany H

Jan 6, 2018

very comprehensive overview, articulate and well-designed lectures.

By Shreyas T

May 30, 2017

Great Course to learn how Marketing is fundamental to any business.

By B19EE021_ N K

May 2, 2021

very informative. i really appreciate

thank you UOP

thanks courcera

By Matt

May 15, 2020

Absolutely amazing content! I couldn't recommend this course more!

By Raghav B

Jul 14, 2019

Really informative for getting an idea of how marketing functions.