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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,525 ratings
2,241 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1051 - 1075 of 2,218 Reviews for Introduction to Marketing

By Jamie M

Jan 28, 2020

A very thorough and brief introduction to marketing principles

By Kartik N

Jan 6, 2020

Very detailed. The final exam is tough, so kindly prepare well

By Daniel A M

Nov 10, 2019

Valuable information on this course, quite easy to assimilate.

By Tan J F

Sep 19, 2018

This course is magnificent! I learned so much about Marketing!

By Lawrence G

Nov 27, 2017

Great course towards refresher. Points were clear and concise!

By Athina P

Jan 26, 2017

Very Interesting course, easy to follow and very clear videos!

By John S

Feb 11, 2016

Very useful. The professors really explains the concepts well.

By Ayush S

Oct 4, 2020

exceptionally good course for people planning to do a startup

By Onur K P

Apr 21, 2020

Great course for people who are not in the field of marketing

By Sathish K T

Apr 13, 2020

A very good treatment of the subject!!! I enjoyed the course.

By Zeshan Z

Mar 3, 2019

An awesome course with an in depth knowledge about marketing.

By Job A

Jul 22, 2018

Excellent course . Highly recommended for learning Marketing.

By Akshat P

Jun 27, 2018

It was perfect in explanation. Can add few more Case studies.


May 27, 2017

One of the best course to understand the basics of Marketing!

By Tanmay S

Aug 7, 2016

One of the best courses available! A must for every marketer.

By Victor M

Jun 17, 2016

Brilliant course for anyone interested in customer centricity

By li k

Feb 25, 2016

excellent! Learn a lot and easily understood by new beginner!


Dec 31, 2015


By Anastasiia S

Dec 13, 2015

very informative and easy to follow! i am really enjoying it!

By Anita M H

Sep 25, 2021

Amazing class and very easy with the knowldge i already knew

By Rahul T

May 5, 2021

Lot of Information, very good teaching techniques...liked it

By pranav s

Sep 3, 2020

Teachers were very good, Specially Mrs. Kahn was outstanding

By Atul Y

May 1, 2020

A very thorough and tough course. Enjoyed and learned a lot.


Aug 12, 2018

great lecturer. clear and relevant examples. Quality videos.

By Smylena Z D

Dec 7, 2021

A must for everyone! I loved the way this course was taught