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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,639 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1051 - 1075 of 2,413 Reviews for Introduction to Marketing

By vibhor n

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Aug 4, 2019

Nicely explained covering the basic concepts. A very good introduction.

By Thonia C

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Feb 24, 2017

This course was very important for me, thank you to all the organizers!

By Deepanshu R

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Jun 17, 2016

I really enjoyed the course. I learnt a lot of things from this course.

By Jingbo Y

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Jun 6, 2016

The contents are useful and helpful! They are related to real problems!

By Russell D

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Mar 20, 2016

Nice introduction to marketing with solid coverage of digital channels.

By Ademilua O N

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Apr 14, 2020

This course and the facilitators will positively beat your expectation

By luo l

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Sep 26, 2023

important basic knowledge; introduced lots of concepts with examples!

By S.R. D

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Jul 7, 2023

Excellent professors and real practical material that is interesting.

By ayush g

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Sep 12, 2020

Amazing course for the people with no background in business studies.

By Nadeem B D

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Jun 30, 2020

Informative, Fun, Striaght Forward, Not too challenging. Great course

By Eduardo R S d l P

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Jun 14, 2020

The best course in coursera that i already take, excellent professors

By Neha K

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May 14, 2020

Very accurately designed, the explanation to all modules is wonderful

By jennifer g

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Apr 7, 2020

very helpful information presented in a simple easy to follow manner.

By Alvin B

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Dec 24, 2019

I learn a lot! Thanks for this content both on coursera and Wharton..

By Osama M A

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Jul 24, 2018

Was a great course , thanks many thanks <3

sincerely.....

Osama Asal

By Siddharth V

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Jul 1, 2017

You cannot ask for a better course when it comes to Marketing Basics.

By Therhey C

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Jan 24, 2021

it is a very interactive course that could definitely make you learn

By Aleksia R W

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Aug 13, 2020

I would recommend this course. The reading material was interesting.

By Chelvam D r

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Jun 3, 2020

Very informative and learned a lot of practical aspects of marketing

By Deleted A

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Mar 23, 2020

Great teachers and great course. Learned so many new things. Thanks!

By Maya H

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Mar 7, 2020

Great course that thoroughly covers all basic concepts of marketing!

By Kanupriya B

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Oct 1, 2019

Awesome course with clear concepts to understand even for beginners.

By Deleted A

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Jun 11, 2017

I learnt about useful info of Marketing through the course. Its good

By Guillermo D G

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May 30, 2017

Great Course, well designed and very useful information I learned!!!

By Pardis H

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Jun 24, 2016

Very attractive course, great explanation :) I absolutely recommend!