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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,518 ratings
2,236 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1076 - 1100 of 2,218 Reviews for Introduction to Marketing

By david j u

Nov 16, 2020

Educative. Thanks to the Professors involved in this course

By Sumit S P

May 30, 2020

best of best study materials ,online videos and online test

By Nattika P

Apr 29, 2020

Thank you for all professors. I enjoyed learning with them.

By Issaree B

Feb 22, 2020

It's really helpful to path the way to other advance course

By Marcos P

Jan 20, 2020

Excellent and straight foccused in The marketing essências!

By Gabriel L

Mar 28, 2019

A baseline cognitive learning of the course about Marketing

By Ngawang P

Mar 7, 2019

Great teachers. Loved their comprehensive teaching methods.

By Andrey O

Oct 29, 2017

Course is very interesting and helpful. Highly recommended!

By Yining L

Sep 22, 2017

Wonderful course, insightful, interesting and good quality!

By mehmet ç

Aug 27, 2016

Kesinlikle Türkiye'deki okullarda bulunamayacak bir eğitim.

By 段兆敏

Feb 9, 2016

The best Marketing Fundamental Course I have ever learned..

By Bushra Q

Sep 8, 2020

Very well taught and explained! Great learning experience.

By changhyuk j

Jul 19, 2020

Highly recommended for the junior level marketing officer.

By Ishaan G

Jul 2, 2020

Very informative course presented by top-notch professors!

By Vijay.V

Feb 12, 2020

Thanks for coursera I learn about marketing well and well.

By Shiia H

Mar 2, 2018

The instructor explains everything clearly and efficiently

By Okan B

May 7, 2017

Incredible source for a new starter to marketing concepts.


Mar 11, 2016


By Anirudh M

Feb 22, 2016

A simply beautiful learning experience. Thank you so much!

By Hayam E

Dec 25, 2021

The best and valuable marketing course i have taken ever​

By Akash P

Jun 8, 2020

Excellent course, excellent instructors and explanations.

By S A V

Sep 9, 2019

About this course, I'll copy NIKE's tagline, "JUST DO IT"

By husam k m

Jul 29, 2019

Very relevant and detailed approach to our business world

By Sumit M

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By jennifer c

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful