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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,623 ratings
2,260 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1176 - 1200 of 2,240 Reviews for Introduction to Marketing

By Abhishek S

Feb 16, 2020

very good knowledge provided related to the market.

By Mark S

Apr 3, 2019

Very interesting marketing concepts and strategies.

By Yasser a

Nov 30, 2018

learned a lot in this couse , i highly recommend it

By B K

Nov 30, 2018


By cheikh m j n

Nov 10, 2018

very very interesting professors are good and clear

By Yingchi C

Nov 8, 2018

This course is easy to understand and quite useful!

By Dexter T C

Jun 18, 2018

Nice combination of theory and real world examples.

By Jeffrey G

May 20, 2017

Insightful. I like the way the course is presented.

By Rachel B

Apr 22, 2017

interesting and varied views - enjoyed the examples

By Mike T

Apr 5, 2016

Great course to learning a base level in marketing!

By Ganesh P

Feb 21, 2016

Thank you very much for a nice Introduction Course!

By Divesh D

May 20, 2020

A must learn for every marketing person out there!

By Maria J R d S

Aug 12, 2019

Very well organized, interesting and optimal pace.

By Sachin S

May 5, 2019

Amazing Course. It got me interested in Marketing.

By Vatsal K

Dec 2, 2018

Good course to understand the basics of Marketing!

By Amy L

Aug 30, 2017

The lectures were informative and extremely clear.

By gagan c

Aug 6, 2017

Most relevant study material . Kudos to professors

By Devvrat B

Feb 4, 2016

excellent course design and brilliant explanation.

By Fabio P R

Dec 4, 2015

For me, it was just perfect. Totally recommend it!

By Utkarsh S

May 3, 2022

Good, was able to learn a lot about Marketing. :)

By Mark U

Oct 27, 2020

Such a great, thorough introduction to marketing.

By Alex

Jun 5, 2020

It greately increased my interest on Marketing!!!

By Ashok C

Apr 3, 2020

Amazing course from the best faculty in the world

By Shoheb B

Oct 16, 2019

It's very helpful to develop your marketing skill