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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,014 ratings
2,158 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1176 - 1200 of 2,132 Reviews for Introduction to Marketing

By Benjamin M

Aug 24, 2019

Very helpful, relevant, and clear instruction.

By Brian L

Jan 16, 2019

Excellent Excellent Course. Very good teachers

By Steven L

Mar 20, 2018

Great course, very detailed and well explained

By Muhammad U

Nov 25, 2016

An Awsome effort by Wharton, Loving it. So Pra

By Alfredo Z

Feb 24, 2016

Love it! Wish there is more business examples.

By pawan g

Jun 25, 2020

Too good,,,learnt a lot in terms of marketing

By Anand k j

Jun 12, 2020

I really enjoyed this course learned a lot...

By Advait S

May 14, 2020

This course was very helpful and informative.

By Srimonti K

Dec 10, 2019

Lively, interesting and informative lectures.

By Roy M S

Oct 8, 2018

Outstanding course by outstanding professors.

By Alesia D

Jul 2, 2018

Very good course! Lots of useful information!

By Ram C

Jun 19, 2017

A good introduction to the world of marketing


Jul 1, 2016

Its Nice Course and being taught professional

By Milica C

Jun 8, 2020

Very usefull and case–based explained themes

By Hetti A J H

Jan 24, 2020

Excellent. It improves our skills very much.

By Eric H

Jan 10, 2020

Excellent content from exceptional teachers!

By Elier G B

Jan 3, 2019

Great session, kept me engaged at all times.

By K S

Nov 10, 2018

Excellent course for getting into marketing.

By Cindy R

Sep 3, 2018

A really good start to know about marketing.

By Giovanna G

Sep 30, 2017

Love it! so dynamic, and easy to understand.

By compton m

Apr 4, 2017

Great course. I have already recommended it.

By Erin M

May 26, 2016

Great course and videos! Loved the material


Mar 11, 2021

It was an awesome introduction to marketing

By deicy j h a

Nov 14, 2019

i love this course! the teacher are so good

By Luis A L A

Nov 21, 2018

Excelente contenido, altamente recomendable