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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,028 ratings
2,160 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1201 - 1225 of 2,134 Reviews for Introduction to Marketing

By Luis A L A

Nov 21, 2018

Excelente contenido, altamente recomendable

By Runlong Z

May 2, 2018

A great portfolio of professors. Love them!

By M A H

Mar 12, 2018

Very strong review and update of Marketing.

By Vadim L

Jan 4, 2017

very intuitive, easy go and fun, must watch


Aug 10, 2016

Great stuff! Very informative and helpful!

By swati p

May 3, 2016

by this course ,,i m learn about marketing.

By Ali J H

Feb 26, 2016

High quality and well-researched knowledge.

By Ahmed M A H

Dec 29, 2015

Decent university and excellent instructors

By thaynna w v m

May 21, 2021

ótimo, professores extremamente didáticos.

By Edy F

Mar 6, 2020

Excellent lectures with relevant examples!

By Thais M d S

Dec 10, 2019

Great teachers and well developed classes.

By Yasin A

Jul 24, 2019

I Love this course. Very very informative.

By Abhitej S

Sep 12, 2018

Very Helpful content and amazing examples.

By Mudit K

Jul 27, 2018

Loved the course. Learnt a lot!

Thank you.

By Hiroshini F

Apr 16, 2017

Great course to follow.lots of information


Jan 5, 2017

Interesting and easy-to-understand course!

By Julien H J

Dec 4, 2015

Very fascinating classes and much to learn

By Alexander K

Nov 6, 2015

Super. One of the most interesting courses

By Yaxin T

Sep 8, 2021

Fantastic !I learn a lot from the course!


Apr 30, 2020

I really enjoy the class and the teachers

By Devangana A

Oct 5, 2019

Great concept knowledge and great faculty

By jestin j c

Oct 7, 2018

Really loved the course....

Thanks guys ..

By Keerthi A R

Sep 17, 2017

Best course for a beginner to start with!

By Salome B

Jan 29, 2016

i found this course very helpful / thanks

By Hsin-Ta C

Aug 11, 2020

I love this course! Thank you teachers!