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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,027 ratings
2,160 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1251 - 1275 of 2,134 Reviews for Introduction to Marketing

By Jacob M

Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

By Vinay K S

Jul 20, 2018

this course is very good for beginners

By Ankit Y

Jun 18, 2018

A very beneficial course for beginners

By Huynh N T

Feb 13, 2017

wonderful course, really useful for me

By Modestman

Feb 2, 2017

Very good course. I like it very much.

By Mohammed E

Oct 16, 2016

it is amazing course

it is very useful

By Elias f w

Mar 11, 2021

Thanks for this wonderful opportunity

By Daniel B

May 24, 2020

It was an excellent experience for me

By Perera M S T

May 22, 2020

Well organised and presented. Thanks.

By Ahmed M

May 13, 2020

Great start to marketing fundamentals

By Low J W J

Nov 23, 2019

Extremely comprehensive for beginners

By Alessandro o

Aug 11, 2019

Very well done course, I have to say.

By Ramy H

Aug 25, 2018

very very very useful and interesting

By Muhammad F N

Aug 24, 2018

A very informative and useful course.

By S.M. S K

Aug 7, 2018

One of the best online Course so far.

By Христина К

Nov 24, 2017

Extremely informative and motivating!

By Saul S

Nov 24, 2017

A lot of information, well presented.

By Daniel S

Jun 11, 2017

Overall, a great introduction course.

By 瑞鹏 曹

Apr 22, 2017

My dream school !!!!!!!! Rui peng cao

By Deleted A

Aug 9, 2021

Very informative and well-presented.

By Cecilia W

Oct 13, 2020

Very nice introduction for begginers

By Abdelouahab E M

Jul 6, 2020

Excellent cours et excellent contenu

By Eman A

May 31, 2020

It's very usefull course, Thank you.


May 27, 2020

The professors are truly amazing..!!

By Mark M

May 5, 2020

good contents ,up to date topics , s