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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,931 ratings
2,145 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1301 - 1325 of 2,120 Reviews for Introduction to Marketing

By Veronica G

May 3, 2020

Very good insights from experts!!

By aditya b

Jul 25, 2019


By Sara s

Feb 7, 2019

a good introduction for beginners

By Dharanidhar

Oct 3, 2018

Wonderful course & good teaching.


Dec 29, 2016

Explained in very simple way!!!!!

By Phedeline T

Nov 10, 2016

Very informative and eye-opening.

By Shedlyne B

Dec 31, 2015

Best marketing course I ever had!

By Sabrina E

Dec 29, 2015

Amazing course, great professors.

By Abhijit

Dec 7, 2015

Very well explained with examples

By Renato L

Feb 11, 2021

Excelente curso, ótimo conteúdo.

By Jimit B

Nov 26, 2020

The Professor's are outstanding!

By Ana G

Jul 31, 2020

Thank you, everything was clear!

By Waka S

Jul 20, 2020

Thank you very much from Tokyo:)

By Eid M A E

Apr 4, 2018

Great Value Course for Marketers

By Rajkumar G

Nov 6, 2017

Great Content. Great Professors.

By Rui J

Sep 20, 2017


By Musarrat R

Jan 17, 2017

Great introduction to Marketing.

By Affonso S

Sep 24, 2016

Really also and relevant content

By qihuahe

Feb 17, 2016

system introduce marketing tools

By Umar S

Aug 16, 2021

Excellent courseExcellentcourse

By Srishti N

Apr 20, 2021

I learned many things thankyou!

By Yash T

Apr 18, 2020

Excellent content from Wharton.

By deathleo

Feb 10, 2020

Very good courses for beginner.

By Shaimaa A

Nov 22, 2019

Thank you all! it was amazing!!

By Ramazan K

Oct 16, 2019

I think it is really essential.