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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,804 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1401 - 1425 of 2,084 Reviews for Introduction to Marketing

By Sam G

Sep 5, 2020

loved it, very helpful.

By silvia n

Apr 2, 2020

Great class, thank you!

By Sumantra B

Dec 19, 2019

Insightful and rigorous


Jun 12, 2019

Very informative course

By Akhil k R

Oct 4, 2018

This course is awesome!

By Vladimir G

Mar 17, 2018

Very intresting course.

By Mohammed Z

Dec 19, 2017

It was a great course

By Jane S

Sep 28, 2016

I love Professor Fader!

By smithila

Jul 26, 2016

Exceptionally excellent

By mahdi s

May 16, 2016

This course is awesome!

By Zhongxu P

Apr 23, 2016

Very excellent lecture.

By Renato P M

Jan 22, 2016

Great course and books.

By 林鸿

Jan 10, 2016


By Christopher F

Nov 24, 2015

What an amazing course!

By Brenda N

Jul 26, 2021

A​bsolutely wonderful!

By Kanika M

Jul 13, 2020

one of the best courss

By Muhammad A A

Nov 14, 2017

Great Course

Thank you

By Frank B

Sep 14, 2017

Very good introduction

By German O

Jun 24, 2017

It is excellent course

By Akanksha C

Apr 15, 2017

Loved it! so enriching

By Hosni A

Feb 5, 2017

Great Intensive Course

By Solomiya Z

Jan 24, 2016

was quite interesting!

By Scarlett P

May 28, 2017

It is worth learning!

By Rafael E

Apr 16, 2017

The Best of Marketing

By Alexandre B P d S

Aug 18, 2016

Muito Bom! Recomendo!