Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
10,808 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS
Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT
Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Filter by:

1426 - 1450 of 2,088 Reviews for Introduction to Marketing

By Rafael E

Apr 16, 2017

The Best of Marketing

By Alexandre B P d S

Aug 18, 2016

Muito Bom! Recomendo!

By Racheal

Apr 18, 2016

very helpful to me~~~

By tuan a

Jun 13, 2021

The best course ever

By Sandeep S

Feb 12, 2021

Excellence undefined

By Shubham v

Oct 22, 2020

is a nice experience

By Karim

Aug 6, 2020

very valuable course

By POLARJ S

Jul 22, 2020

Amazingly Insightful

By Kendall T

Jul 16, 2019

Great Value and ROI!

By Vivian W

Jul 8, 2018

EXCELLENT EXPERIENCE

By Chadi A G

Feb 13, 2018

Excellent and smooth

By Shanthan S

Oct 31, 2017

life changing course

By sahil b

Jan 11, 2016

Very Good and Useful

By Sajedul I

Jan 10, 2016

Really a great one !

By Rafi M

May 1, 2020

Excellent Loved it!

By chandra m u

Apr 18, 2020

excellent material.

By Dakshinamoorthy.D

Jan 23, 2020

I like this course.

By Rochelle B

May 11, 2019

Practical learnings

By Sejan R C

Mar 22, 2018

i love that course.

By Shuting W

Feb 10, 2018

Very useful course.

By Sam 宗

Nov 18, 2017

Thank you coursera.

By Natalia

Jul 20, 2017

I enjoyed it a lot!

By Liu Y

Aug 18, 2016

It's a great course

By Suraj P

Jan 25, 2016

Exceptional course!