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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,032 ratings
2,161 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1451 - 1475 of 2,135 Reviews for Introduction to Marketing

By Kanika M

Jul 13, 2020

one of the best courss

By Muhammad A A

Nov 14, 2017

Great Course

Thank you

By Frank B

Sep 14, 2017

Very good introduction

By German O

Jun 24, 2017

It is excellent course

By Akanksha C

Apr 15, 2017

Loved it! so enriching

By Hosni A

Feb 5, 2017

Great Intensive Course

By Solomiya Z

Jan 24, 2016

was quite interesting!

By Peter Y

Sep 2, 2021

Great starter course!

By Scarlett P

May 28, 2017

It is worth learning!

By Rafael E

Apr 16, 2017

The Best of Marketing

By Alexandre B P d S

Aug 18, 2016

Muito Bom! Recomendo!

By Racheal

Apr 18, 2016

very helpful to me~~~

By tuan a

Jun 13, 2021

The best course ever

By Sandeep S

Feb 12, 2021

Excellence undefined

By Shubham v

Oct 22, 2020

is a nice experience

By Karim

Aug 6, 2020

very valuable course


Jul 22, 2020

Amazingly Insightful

By Kendall T

Jul 16, 2019

Great Value and ROI!

By Vivian W

Jul 8, 2018


By Chadi A G

Feb 13, 2018

Excellent and smooth

By Shanthan S

Oct 31, 2017

life changing course

By sahil b

Jan 11, 2016

Very Good and Useful

By Sajedul I

Jan 10, 2016

Really a great one !

By Rafi M

May 1, 2020

Excellent Loved it!