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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,021 ratings
2,159 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1476 - 1500 of 2,133 Reviews for Introduction to Marketing

By chandra m u

Apr 18, 2020

excellent material.

By Dakshinamoorthy.D

Jan 23, 2020

I like this course.

By Rochelle B

May 11, 2019

Practical learnings

By Sajan R

Mar 22, 2018

i love that course.

By Shuting W

Feb 10, 2018

Very useful course.

By Sam 宗

Nov 18, 2017

Thank you coursera.

By Natalia

Jul 20, 2017

I enjoyed it a lot!

By Liu Y

Aug 18, 2016

It's a great course

By Suraj P

Jan 25, 2016

Exceptional course!

By Shubha T

Dec 12, 2015

Excellent teaching.

By Deleted A

Dec 11, 2015

Very good course!!!

By badr b d

Apr 1, 2021

Best course ever❤️

By Rishabh T

Mar 12, 2021

I loved the course

By nebiyu t

Mar 11, 2021

thank you for this

By Yesenia N

Dec 22, 2020

very informational

By Cathy L P

Sep 8, 2020

Thank you so much.

By mostafa m

May 6, 2020

simple but perfect

By Wentao Y

Sep 3, 2019

Ivy-league quality

By Shinya T

Nov 29, 2017

It was really good

By Farhaan S

Feb 8, 2016

It was brilliant!!

By Sonal P P

Feb 11, 2021

excellent course!

By Lyka D Q P

May 27, 2020

thank you so much

By Alain M

Dec 23, 2019

Excellent course!

By Mohamed M H

Dec 1, 2019

Wonderful Course.

By Vladimir

Jul 10, 2019

Excellent content