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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,931 ratings
2,145 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1526 - 1550 of 2,117 Reviews for Introduction to Marketing

By kaisar A

Feb 29, 2016

Best course ever

By Joan Y

Dec 19, 2015

Very interesting

By Scott S

Apr 26, 2021

I learned a lot

By Levi N

Jun 23, 2020

quite informing

By Piyush J

May 22, 2020

Great Learning!

By Eassa S

Oct 14, 2019

fabulous start.

By Shruti S

Aug 26, 2019

Great insights!

By Yiping C

Feb 3, 2018

Really helpful!

By Jose T O P

Jan 13, 2018

Muy buen curso!


Sep 17, 2017

Awesome course!

By Prashant C

Apr 10, 2016

Great course !!

By Sherilee A F

Mar 29, 2016

Amazing Course!

By Tanjim U I

Dec 31, 2015

Best Course!!!!

By Carlos M M C

Jul 7, 2020

Muy buen curso

By Deleted A

Dec 16, 2019

Amazing course

By A T N N

Aug 20, 2019

Simply amazing

By Ahmad K

Apr 27, 2019

Great content!

By Bhawesh A

Mar 6, 2019

Great learning

By Sumanta S

Aug 17, 2018

Good Knowledge

By Zehan W

Jun 27, 2018

Great course!!

By Jeff C

Jan 24, 2017

Awesome class!

By Elena L

Jan 7, 2017

Отличный курс!

By Endrit C

May 5, 2016

I LOVE IT!!!!!

By Vitaly M

Feb 9, 2016

Greate Course!

By Soham C

Sep 13, 2021

Great Course!